Peter Daboll, Ace Metrix CEO, recently sat down with Ad Age to share what works, and what doesn’t, with Super Bowl advertising. He revealed:
“Celebrities work when they’re really well woven into the storyline. The best example is Snickers when it used Betty White. Humor works great. But there are great examples of heartwarming ads too. There’s lots of different paths to greatness, that’s the best part of this.”
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