While Voters Don’t Like Negative Ads, they are Effective at Grabbing Attention
LOS ANGELES, CA – March 17, 2016 — Ace Metrix, the leader in measuring the impact of video advertising, has found that recent anti-Donald Trump TV ads are effective at swaying Independent voters away from Donald Trump. However, this may not be impacting the Republican field during primaries because out of all recent Presidential campaign ads (not limited to anti-Trump ads), those resonating the most among Independents are ads from Bernie Sanders. These findings were based on examining the effectiveness of 24 anti-Trump ads, mostly funded by Super PACs, that have aired since late January. Other findings include:
Mark Bryant, VP at Ace Metrix, is available for interviews about political findings and as a resource on specific campaign ads, overall ad themes and what is resonating with the public.
About Ace Metrix POLITICS
Launched in 2012, Ace Metrix POLITICS provides video ad effectiveness metrics and data to political campaigns, PACs and advocacy groups based on 500 respondents per ad and a sample of national registered voters balanced to the U.S. Census. The data collected provides insights into the effectiveness of the ad, verbatim responses and the likelihood the ad changed the way respondents will vote.
About Ace Metrix
Ace Metrix provides technology, tools and insights that enable the advertising ecosystem to understand how and why video creative works with viewers. Advertisers, agencies and publishers rely on Ace Metrix to provide qualitative and quantitative measures, normative data and competitive insights that inform each phase of the creative lifecycle, resulting in advertising that consistently delivers results. The Company’s comprehensive suite of tools map to ad objectives, including the creative impact of persuasion, breakthrough, emotional connection, and indicators of shareability. The Company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures and WPP.