Faced with an unprecedented number of media choices, today’s marketers are asking, “How much of my budget should I spend on traditional advertising, especially TV?” This question is usually followed by another: “Does TV advertising really have any impact on sales?” Despite increasing investments in analytics and in mounting stacks of available data, a clear answer to this question is as elusive as ever. As a result, marketers often resort to anecdotal evidence, adding still more confusion and inefficiency to the already complex process.

Register here to receive “The Impact of TV Advertising on Awareness, Online Search and Sales”