Using our new Cultural Perception scoring system, we’re recognizing the video ads that broke through “purpose” clutter ... Read More »
Storytelling, one of our oldest pastimes, takes skill and artfulness to truly connect with viewers. The top Narrative ads of ... Read More »
Video advertising hit on all fifty-seven of our emotional metrics in 2019, allowing us to measure the unique reactions of vie... Read More »
When you think of a “cool” ad you might picture a hip celebrity or a sleek product, and that very well might be the drivi... Read More »
We’re wrapping up our 2019 holiday coverage with the top 10 Breakthrough ads. After testing nearly 400 festive ads this sea... Read More »
Traveling, Black Friday, Turkey Trots, Thanksgiving parades -- just some of the things that seem to be the hot topic at the d... Read More »
Can you spot the blaring hypocrisy in the photo above? We hope so. Between Millennials’ and Gen Z’s fight for a bett... Read More »
Trust is an increasingly important factor in today’s consumer-brand relationship, with 81% of respondents in the Edelman Tr... Read More »
The Fall season has officially begun along with the arrival of National Coffee Day on September 29th. On this day, brands lik... Read More »
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