Insights Blog

Ace EMO

Products Reign Supreme Among Non-COVID-19 Ads

Over the course of the past ten weeks, we’ve analyzed hundreds upon hundreds of ads addressing the COVID-19 pandemic. Howev... Read More »

Products Reign Supreme Among Non-COVID-19 Ads
Ace EMO

Brands Shine Bright on Oscars Night

On a night filled with emotionally powerful and oftentimes politicized acceptance speeches, viewers of the 92nd Academy Award... Read More »

Brands Shine Bright on Oscars Night
Ace EMO

The Funniest Ads from 2019

Video advertising hit on all fifty-seven of our emotional metrics in 2019, allowing us to measure the unique reactions of vie... Read More »

The Funniest Ads from 2019
Ace EMO

Funniest Ads from Q2

Unconventional approaches that revolve around music, mascots and mutts generate the most laughs in Q2 Most of the brands o... Read More »

Funniest Ads from Q2
Ace EMO

Super Bowl 53: The Ads that Stood Out

The lack of excitement during Sunday’s game between the New England Patriots and the LA Rams means more post-game buzz for ... Read More »

Super Bowl 53: The Ads that Stood Out
Ace EMO

M&M’s Halloween Ad is an Instant Classic

M&M's Halloween ad connects with viewers using nostalgia and signature humor fans know and love. If there’s one thin... Read More »

M&M’s Halloween Ad is an Instant Classic
Ace EMO

Super Bowl Creative Dominates Q1’s Top 10 Breakthrough Ads

The first three months of 2018 brought with it outstanding creative from events like the Super Bowl, Oscars, and the Winter O... Read More »

Super Bowl Creative Dominates Q1’s Top 10 Breakthrough Ads
Ace EMO

Super Bowl 52: The Ads that Connected

While all Super Bowl advertisers are looking to breakthrough and entertain the biggest TV audience of the year, spots go beyo... Read More »

Super Bowl 52: The Ads that Connected
Ace EMO

Super Bowl 52: The Ads Worth Watching Again

While the Eagles made history, brands tried to make us laugh, cry and feel included. As a whole, advertisers continued the tr... Read More »

Super Bowl 52: The Ads Worth Watching Again

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