Case Study

September 26th, 2015

Co-op Ads

Situation:

  • A Fortune 100 tech company launched a co-operative ad partnership.
  • They needed to know which of the ads was most effective heading into phase two of the media execution.

Results:

  • Ace Scores revealed that one ad scored much higher than the others.
  • This information allowed them to adjust their media schedule to increase rotation of the more effective ad.

Opportunity:

  • Demographic details, persuasion, and watchability scores for the higher scoring ads revealed a targeted, more receptive audience for these creatives.
  • The modified rotation matched these ads on programming with the highest performing demo groups, eliminating wasted media dollars.

AD TITLE

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BRAND

CATEGORY

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AIR DATE

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ACE SCORE

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