Insights White Paper

How To Win A Cannes Lion

How To Win A Cannes Lion

This groundbreaking study of over 25,000 ads reveals which emotional patterns offer advertisers a higher probability of taking home a Cannes Lion. Using machine learning together with advanced Natural Language Processing, this study is the first quantitative analysis of its kind to measure the emotion behind Cannes Lion-winning creative. The study’s noteworthy findings include:

–Which emotional patterns offer ads a higher probability of winning an award

–How Cannes-winning ads differ from all other creative

–Top & bottom emotions characteristic of Cannes-winners

Curious if your ad has what it takes to win at Cannes? Download the white paper to find out.

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