This groundbreaking study of over 25,000 ads reveals which emotional patterns offer advertisers a higher probability of taking home a Cannes Lion. Using machine learning together with advanced Natural Language Processing, this study is the first quantitative analysis of its kind to measure the emotion behind Cannes Lion-winning creative. The study’s noteworthy findings include:
–Which emotional patterns offer ads a higher probability of winning an award
–How Cannes-winning ads differ from all other creative
–Top & bottom emotions characteristic of Cannes-winners
Curious if your ad has what it takes to win at Cannes? Download the white paper to find out.