Creative Rules

BrandvsBrand-featuredimg

Pitting Brand vs. Brand: What Can We Learn?

Can you count the number of attack ads targeting Apple that have debuted since Apple’s big event? Three. Two from Microsoft and one from Samsung. For those of us who are fanboys of the highly hyped tech brand, you might feel a bit bad for them.

Media Coverage

Mercury News
Brandon Bailey, The Mercury News
September 19, 2014
WSJ Logo
Mike Shields, The Wall Street Journal
September 10, 2014
WSJ Logo
Nathalie Tadena, The Wall Street Journal
September 09, 2014