Creative Rules

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Gatorade’s “Be Like Mike” Relives the ‘90s

Michael Jordan signed a 10-year contract with Gatorade to become its first, and only, endorser in 1991. The ad “Be Like Mike” debuted that summer after the Chicago Bulls and Jordan won their first championship, becoming a cultural phenomenon.

Media Coverage

WSJ Logo
Nathalie Tadena, The Wall Street Journal
February 19, 2015
Forbes
Peter Daboll, Ace Metrix via Forbes CMO Network
February 06, 2015
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Gerri Willis, Fox Business News
February 02, 2015