Creative Rules


Reebok’s Terry Tate Tackles Today’s Consumer

Reebok’s “Office Linebacker” was introduced during Super Bowl XXXVII (2003) and is widely considered to be one of the greatest Super Bowl commercials of all time. The success of “Office Linebacker” resulted in a series of long-form videos that pre-dated the advent of YouTube, marking it one of the first viral video campaigns.

Media Coverage

Gerri Willis, Fox Business News
January 30, 2015
Robert Klara, ADWEEK
January 30, 2015
Christopher Heine, ADWEEK
January 29, 2015