Creative Rules


What Consumers Think About (Kevin) Bacon and Eggs

Move over “Got Milk,” the American Egg Board now has Kevin Bacon. As part of the Egg Board’s “Incredible Egg” campaign, which aims to communicate the health benefits of eggs and increase consumption during breakfast, Kevin Bacon has stared in a comedic web film (AKA commercial).

Media Coverage

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Nathalie Tadena, The Wall Street Journal
February 19, 2015
Peter Daboll, Ace Metrix via Forbes CMO Network
February 06, 2015