Creative Rules

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Good Grief, Charlie Brown Rocked Thanksgiving

MetLife has nearly been synonymous with the Peanuts characters for as long as many people can remember. While Charles Schulz created the Peanuts cartoon characters in 1950, it wasn’t until 1985 that MetLife adopted these characters for its advertising campaigns.

Media Coverage

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Nathalie Tadena, The Wall Street Journal
October 30, 2014
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Nathalie Tadena, The Wall Street Journal
October 10, 2014