Media Coverage

November 24, 2014
In Holiday Ad Race, Nintendo Winning So Far
by by Nathalie Tadena, Wall Street Journal | Read more
October 30, 2014
Amazon’s Fire Phone May Not Be Selling, But Its Ads Are a Winner
The rivalry between electronics giants Samsung and Apple continues to heat up, but the brand with the most effective TV advertising in the mobile phone space this year is actually Amazon, a newcomer to the phone business, according to research firm Ace Metrix.
by Nathalie Tadena, The Wall Street Journal | Read more
October 10, 2014
Among TV Services Ads, Hulu Ad Wins On Emotion
Of the bevy of commercials aired by TV services companies this year, an ad from online video provider Hulu has been the category’s most effective, according to research firm Ace Metrix.
by Nathalie Tadena, The Wall Street Journal | Read more
October 10, 2014
Pizza Hut scores big with Ultimate Hershey’s cookie ad
Ace Metrix announced the top scoring ads of Q3, based on its Ace Score in a variety of categories. In the QSR category, Pizza Hut earned the highest score for its Ultimate Hershey's Chocolate Chip Cookie ad.
by Pizza Marketplace | Read more
October 07, 2014
Ace Metrix names top beverage ads of Q3
Top beverage ads use humor to appeal to consumers
by Beverage Industry | Read more
October 06, 2014
AT&T Scores Most Effective Wireless Ad of 2014 So Far
Of the four biggest advertisers in the wireless services sector, AT&T scored the most effective ad in the category so far this year, according to data from Ace Metrix.
by Nathalie Tadena, The Wall Street Journal | Read more
October 02, 2014
Why Programmatic Ad Buying Is (Currently) Problematic
We all continue to hear a lot of discussion at Advertising Week about programmatic. As one speaker noted, “Programmatic is like teenage sex—everyone is talking about. Everybody thinks everybody else is doing it, but no one is doing it—at least not in the way they are talking about it.”
by Peter Daboll, Ace Metrix via Forbes | Read more
September 26, 2014
Favorite Fast Food Ads Among Millennials? Baskin Robbins Takes the Cake
Millennials deem Baskin Robbins ads to be among the most effective for fast food restaurant brands, according to data from research firm Ace Metrix.
by Nathalie Tadena, The Wall Street Journal | Read more
September 19, 2014
Q&A: Peter Daboll, CEO of Ace Metrix, on better online ads
Peter Daboll believes video is the future of online advertising. He just wants to make those ads better.
by Brandon Bailey, The Mercury News | Read more
September 10, 2014
CMO Today: What Apple Watch and Apple Pay Might Mean for Marketing
It was an exciting day for Apple fans, but it wasn’t exactly a day of massive surprises. As expected, Apple rolled out two new iPhones, a watch and a digital payment system during its mega-hyped event on Tuesday. It remains to be seen how consumers react.
by Mike Shields, The Wall Street Journal | Read more
September 09, 2014
Apple’s Top Five Most Effective iPhone Ads
With Apple’s official announcement of two larger-screen iPhones and a smartwatch, consumers can expect a blizzard of new ads from the consumer electronics giant promoting its latest gadgets.
by Nathalie Tadena, The Wall Street Journal | Read more
September 04, 2014
Watch the Top Back-to-School Ads
Kohl's, Target, Best Buy Snag Multiple Spots in Top Ten
by Max Willens, AdAge | Read more
August 04, 2014
This summer’s back-to-school marketing summed up in 5 charts
It’s early August, which shouldn’t mean back-to-school season is in full swing just yet. But for many marketers, it already — tragically — is.
by Shareen Pathak, DIGIDAY | Read more
July 30, 2014
With Fire Phone, Amazon Faces Expensive Ad Battle With Samsung, Apple And Google
Amazon started its media blitz for its new Fire Phone last week, including TV ads starring precocious children extolling the various unique features of the phone. The phone is the latest attempt to transform the e-commerce giant into a bigger player in consumer electronics.
by Michael Learmonth, International Business Times | Read more
July 28, 2014
How Taco Bell Succeeded By Ignoring A Marketing Taboo
Taking direct aim at a competitor in advertising is usually a no-no in marketing but for Taco Bell in its breakfast war with McDonald’s, it so far appears to have been the right approach.
by Suzanne Vranica, Wall Street Journal | Read more
July 16, 2014
Top restaurant ads accentuate brand strengths
Restaurant marketers reported a number of exceptional TV campaigns in the second quarter, with many brands breaking through the clutter by accentuating strengths they have cultivated for years in their advertising, according to a new study from Ace Metrix.
by Mark Brandau, Nation's Restaurant News | Read more
July 16, 2014
15 seconds or less: the creative constraint of short video ads
Creating a compelling commercial was never an easy task. But the continued shortening of message formats and increased user control over ad-viewing has agencies facing new creative challenges: how to lure consumers into watching a commercial they can easily skip, and then tell them an interesting brand story in 15 seconds or less.
by John McDermott, Digiday | Read more
July 11, 2014
The best credit card ad on TV
The issuer's "Same Page" commercial -- which features a consumer and a customer service rep chatting about fraud/frog protection -- posted the highest score (592) in the latest rankings from the television advertising analytics firm.
by Jeanine Skowronski, Bankrate | Read more
July 11, 2014
Are Beats by Dre, Kia World Cup Winners Or Losers?
With millions of eyes focused on the World Cup, it's no surprise that advertisers have clamored for viewers' attention.
by Larissa Faw, MediaPost | Read more
June 25, 2014
Why Marketers Can’t Bank On World Cup Ads
As Team U.S.A. gears up for a pivotal World Cup match against Germany on Thursday, the prevailing feeling this summer has been that soccer fandom has finally arrived stateside.
by Steven Perlberg, Wall Street Journal | Read more
May 20, 2014
Exclusive: Facebook to expand video ads to seven countries outside U.S.
Facebook Inc is expanding its new video advertising service, allowing marketers to show the television-like spots to users of the social network in Britain, Brazil and five other countries, the company told Reuters.
by Alexei Oreskovic, msn Money | Read more
May 06, 2014
T-Mobile Touts Its ‘Game Changer’ Status With Major League Baseball Deal
T-Mobile, the pesky gadfly of the telecom business, is advancing its partnership with Major League Baseball and launching a nationwide campaign that takes a broad swipe at the industry.
by Mark Bergen, AdAge | Read more
May 06, 2014
Brands Face Tough Screening for Facebook Video Ads
A video ad on Facebook will cost advertisers about $1 million a day, but the social network won’t accept a check from just anyone. Just a small group of brands was invited to submit concepts, which will have to be approved by Facebook Inc.’s creative team. Then the ads will be shown to viewers, who will rate them partly on how “meaningful” they are, the company said.
by Reed Albergotti, The Wall Street Journal | Read more
May 06, 2014
Supposedly This Samsung Spot Is the Best Smartphone Ad Ever
Samsung has made a huge advertising push around mobile phones in the past couple of years, which has paid off in ever-increasing market share. It's not just that Samsung spends a lot of money plastering its ads all over the place -- but also, the ads are really good.
by Dan Lyons, HubSpot | Read more
May 05, 2014
Samsung Made The Most Effective Smartphone Ad Of The Past 4 Years
Last week we told you about a new Samsung ad for the Galaxy S5 smartphone, which sought to concisely explain the new features that make the Galaxy S5 superior to an iPhone. From the looks of things, consumers got the message loud and clear.
by Aaron Taube, Business Insider | Read more
April 03, 2014
Here Are the Most Effective Ads of 2014 (So Far)
As it turns out, a lot of people found they had dust in their eyes after sitting through Budweiser's poetic tale of star-crossed companions in its "Puppy Love" Super Bowl spot. That mega-hit was challenged only in a new ranking by Budweiser's other Super Bowl spot, which gave soldiers a hero's welcome home.
by Melissa Hoffman, ADWEEK | Read more
April 03, 2014
Budweiser, Google Top Ace Metrix Rank
Both of Budweiser’s Super Bowl ads top the standouts for the most effective ads to debut during the first quarter of 2014, according to Ace Metrix.
by Tanya Irwin, MediaPost | Read more
March 13, 2014
Seeking TV Ad Budgets, Facebook Goes Wide With Video Ads
Users Will Start Seeing Video Ads As Early as Late April
by Cotton Delo, AdAge | Read more
March 13, 2014
Facebook Expands Video Ads, Adds Frequency Capability
Just in time for the Newfronts, Facebook is expanding its video advertising program and adding some very TV-like targeting tools. The social giant began testing video ads last December and has since been working with select brands to increase engagement levels.
by by Gavin O'Malley, MediaPost | Read more
March 13, 2014
How Consumable Brands’ TV Ads Performed In 2013
How effective were restaurant, beverage and packaged foods' brands' TV ads in 2013?
by Karlene Lukovitz, MediaPost | Read more
March 13, 2014
Facebook Unveils Video Ads to Court TV’s Market
Facebook Inc. (FB) is releasing its long-awaited video-advertising product today, as the world’s largest social network moves to diversify its revenue by tapping into television-marketing budgets.
by Sarah Frier and Edmund Lee, Bloomberg | Read more
March 12, 2014
Luxury Vehicles Pack Emotional Punch
The automotive category still spends big on TV, so it’s no surprise they were dominant in the just-released Ace Metrix BLACKBOOK compendium of TV advertising effectiveness. When it comes to emotional punch, luxury autos were especially visible in the book’s several rankings, garnered from 1,000 brands and 12,000 ads in 2012 and 2013.
by Karl Greenberg, MediaPost | Read more
March 12, 2014
Ace Metrix Unveils Top Ad Brands
Ace Metrix gave WWD an exclusive preview of its 2014 Blackbook, which chronicles the performance of more than 1,200 brands based on their portfolio of TV ads for 2012 and 2013. In the apparel arena, the advertising and brand specialist combines apparel with footwear into one segment that includes activewear, athleticwear, underwear and denim.
by Karyn Monget, WWD | Read more
March 11, 2014
This Is The One Metric Where Amazon Is Vastly Superior To Apple And Samsung
We wrote fairly extensively about Apple's U.S. advertising travails in 2013, a year in which the OG smartphone maker struggled to impress consumers with messages ranging from an emotional appeal about families to a more practical approach centered on the different things its devices can do.
by Aaron Taube, Business Insider | Read more
February 20, 2014
Going for gold: Olympic ad winners and losers
The pressure to win during the 2014 Sochi Olympics is nearly as intense for marketers as it is for the athletes themselves. Just like there are medals handed out during the Games, there are winners and losers in advertising.
by By Mae Anderson, AP Business Writer | Read more
February 15, 2014
5 Brands That Are Winning the Olympics
The Olympics not only shines a light on athletes engaged in competition, but also on brands competing for the attention, dollars, and loyalty of viewers watching from home.
by Brad Tuttle, TIME.com | Read more
February 13, 2014
P&G Ads Are Taking Olympic Gold and Facebook Users Love Skiing
Here comes the Olympics data. Ace Metrix today unveiled numbers that bode extremely well for Procter & Gamble, which takes the top three spots in its Top 10 rankings for Winter Games TV spots.
by Christopher Heine, Adweek | Read more
February 10, 2014
Celebrity Endorsers Not Worth The Money
All that money being spent on hiring celebrities to appear in advertising may be better spent crafting a cohesive brand story.
by Aaron Baar, MediaPost | Read more
February 07, 2014
What worked and didn’t at this year’s Super Bowl
The numbers are in for Super Bowl XLVIII, a blow-out 43-8 win for the Seattle Seahawks over the Denver Broncos in gridiron’s grand final, and an average of 112.9 million viewers tuned in Feb. 2 for the football — and the ads.
by Cynthia Wang, AdNews | Read more
February 05, 2014
Ace Metrix’ Most Effective And Least Effective Super Bowl Ads
As the CEO of an advertising analytics company, I am constantly asked, “Is a spot in the Super Bowl worth the $4 million investment for just 30 seconds of air time?” The answer is a conditional yes, it can be worth it. An ad during the biggest game of the year can be worth $4 million and, in fact, sometimes even more; but to understand why, we have to break down the Super Bowl into the opportunity and the execution.
by Peter Daboll, Ace Metrix via Forbes CMO Network | Read more
February 03, 2014
Best and worst ads of Super Bowl XLVIII
Ace Metrix CEO Peter Daboll and United Entertainment Group CEO Jarrod Moses break down the best and worst ads from Super Bowl XLVIII.
by Dennis Kneale, Fox Business News | Read more
January 29, 2014
Study: Advertisers Shouldn’t Bother Putting Celebrities In Their Ads, They Aren’t Worth The Money
This Sunday, almost as many people will be watching the big game for the ads as for the football. It’s the one event each year when advertisers can be fairly confident that viewers are still sitting in front of the screen when they pitch their products. Expect celebrities to feature heavily.
by Dorothy Pomerantz, Forbes | Read more
January 29, 2014
Super Bowl ads show signs of maturity
Forget slapstick humor, corny gimmicks and skimpy bikinis. This year's Super Bowl ads promise something surprising: Maturity. There won't be any close-up tongue kisses in Godaddy's ad. Nor will there be half-naked women running around in the Axe body spray spot. And Gangnam Style dancing will be missing from the Wonderful Pistachios commercial.
by Mae Anderson, Huffington Post | Read more
January 29, 2014
Study: Putting Celebs In Ads Is Ineffective, But Everyone Loves Ellen DeGeneres
Turn on your TV during prime time and you’ll inevitably see a cavalcade of celebrity faces, ranging from Oscar winners to “Wasn’t that the guy in that show we watched that one time?” Attaching a star to your brand is something that advertisers have done since the first rock retailer made a cave drawing of Thutronk the Hunter carrying one of his store’s special stones. And yet, science says that people just don’t care, and that it may have a negative impact on your brand.
by Chris Morran, Consumerist | Read more
January 23, 2014
Celebrities swarming Super Bowl ads
One celebrity is no longer enough for Super Bowl advertisers. Big Game commercials are becoming a team sport, too. In an era when Super Bowl marketers are paying $4 million for each 30 seconds of broadcast time, the advertisers are working every angle to get viewers to pay attention. It's arguably the world's biggest ad stage, with up to 110 million TV viewers expected — plus many millions more oglers via social media.
by Bruce Horovitz, USA TODAY | Read more
January 09, 2014
Ace Metrix Reveals Most Effective 2013 TV Ad Brands
Ace Metrix has released a list of the most effective television advertising brands in 20 categories in 2013. It also announced that Google's "Here's to 2013" won "Ad of the Year."
by Karlene Lukovitz, MediaPost | Read more
January 07, 2014
Google Dubbed Most Effective TV Advertiser by Ace Metrix
oogle has been dubbed the most effective TV brand advertiser of 2013 by TV and video analytics firm Ace Metrix, which awarded the search giant overall Brand of the Year honors. Google also claimed the Ad of the Year for its 90-second "Google Zeitgeist: Here's to 2013" spot that highlighted the world's most searched moments.
by Tim Peterson, AdAge | Read more
January 07, 2014
Ace Metrix Names Google Brand of the Year
Ace Metrix EVP, Jonathan Symonds discusses the brands that earned top honors this year with Dennis Kneale.
by Dennis Kneale, Fox Business News | Read more