|February 19, 2015||
Among Tax Prep Ads, H&R Block and TaxAct Lead the Pack for Creative Effectiveness
When it comes to advertising for tax preparation companies, TurboTax, the nation’s largest online tax software company, went big this year with a splashy Super Bowl ad buy.
|February 06, 2015||
Why McDonald’s — And Others — Dominated The Super Bowl
McDonald’s strutted some serious creative prowess, departing from its de rigueur strategies of enticing food images and reliance on the Ronald McDonald character to appeal to consumers on an emotional and personal level this Super Bowl.
|February 02, 2015||
Super Bowl ads’ touchdowns and fumbles
|February 01, 2015||
Star-Studded Super Bowl XLIX Ads: Trend Or Blip?
|January 30, 2015||
This year’s Super Bowl ads take more serious tone
Super Bowl XLIX ads are revealing to be more emotional than past Big Games.
|January 30, 2015||
Are Brands Finally Tiring of All Those Sexy Super Bowl Ads?
For effectiveness, it's best not to have skin in the game
|January 29, 2015||
The Best and Worst Super Bowl Ads of the Last Half-Decade
A tech player trounced the competition
|January 28, 2015||
Super Bowl Ads: Hits And Misses Of The Past Five Games
For the past few years I’ve written about what works and what doesn’t in Super Bowl advertising. This year, I’m looking back at the hits and misses from the past five years. What makes a good Super Bowl ad?
|January 16, 2015||
Super Bowl Ads Use Robots And Your Data To Get Personal
The game might still be weeks away (and the teams still to be determined), but the annual Super Bowl ad frenzy has already kicked off online. And this year, it's personal — or, at least it will seem that way.
|January 15, 2015||
Why This Ice Cream Commercial Won 2014
The best food commercial last year didn’t feature lobster claws dripping with butter, cartoon cows, or instantly recognizable mascots. And there weren’t the usual waving American flags, tow-headed toddlers, or sassy, self-deprecating celebrities that clutter so many non-food ads anywhere in sight.