Media Coverage

April 03, 2014
Here Are the Most Effective Ads of 2014 (So Far)
Here Are the Most Effective Ads of 2014 (So Far)
by Melissa Hoffman, ADWEEK | Read more
April 03, 2014
Budweiser, Google Top Ace Metrix Rank
Budweiser, Google Top Ace Metrix Rank
by Tanya Irwin, MediaPost | Read more
March 13, 2014
Seeking TV Ad Budgets, Facebook Goes Wide With Video Ads
Users Will Start Seeing Video Ads As Early as Late April
by Cotton Delo, AdAge | Read more
March 13, 2014
Facebook Expands Video Ads, Adds Frequency Capability
Just in time for the Newfronts, Facebook is expanding its video advertising program and adding some very TV-like targeting tools. The social giant began testing video ads last December and has since been working with select brands to increase engagement levels.
by by Gavin O'Malley, MediaPost | Read more
March 13, 2014
How Consumable Brands’ TV Ads Performed In 2013
How effective were restaurant, beverage and packaged foods' brands' TV ads in 2013?
by Karlene Lukovitz, MediaPost | Read more
March 13, 2014
Facebook Unveils Video Ads to Court TV’s Market
Facebook Inc. (FB) is releasing its long-awaited video-advertising product today, as the world’s largest social network moves to diversify its revenue by tapping into television-marketing budgets.
by Sarah Frier and Edmund Lee, Bloomberg | Read more
March 12, 2014
Luxury Vehicles Pack Emotional Punch
The automotive category still spends big on TV, so it’s no surprise they were dominant in the just-released Ace Metrix BLACKBOOK compendium of TV advertising effectiveness. When it comes to emotional punch, luxury autos were especially visible in the book’s several rankings, garnered from 1,000 brands and 12,000 ads in 2012 and 2013.
by Karl Greenberg, MediaPost | Read more
March 12, 2014
Ace Metrix Unveils Top Ad Brands
Ace Metrix gave WWD an exclusive preview of its 2014 Blackbook, which chronicles the performance of more than 1,200 brands based on their portfolio of TV ads for 2012 and 2013. In the apparel arena, the advertising and brand specialist combines apparel with footwear into one segment that includes activewear, athleticwear, underwear and denim.
by Karyn Monget, WWD | Read more
March 11, 2014
This Is The One Metric Where Amazon Is Vastly Superior To Apple And Samsung
We wrote fairly extensively about Apple's U.S. advertising travails in 2013, a year in which the OG smartphone maker struggled to impress consumers with messages ranging from an emotional appeal about families to a more practical approach centered on the different things its devices can do.
by Aaron Taube, Business Insider | Read more
February 20, 2014
Going for gold: Olympic ad winners and losers
The pressure to win during the 2014 Sochi Olympics is nearly as intense for marketers as it is for the athletes themselves. Just like there are medals handed out during the Games, there are winners and losers in advertising.
by By Mae Anderson, AP Business Writer | Read more
February 15, 2014
5 Brands That Are Winning the Olympics
The Olympics not only shines a light on athletes engaged in competition, but also on brands competing for the attention, dollars, and loyalty of viewers watching from home.
by Brad Tuttle, TIME.com | Read more
February 13, 2014
P&G Ads Are Taking Olympic Gold and Facebook Users Love Skiing
Here comes the Olympics data. Ace Metrix today unveiled numbers that bode extremely well for Procter & Gamble, which takes the top three spots in its Top 10 rankings for Winter Games TV spots.
by Christopher Heine, Adweek | Read more
February 10, 2014
Celebrity Endorsers Not Worth The Money
All that money being spent on hiring celebrities to appear in advertising may be better spent crafting a cohesive brand story.
by Aaron Baar, MediaPost | Read more
February 07, 2014
What worked and didn’t at this year’s Super Bowl
The numbers are in for Super Bowl XLVIII, a blow-out 43-8 win for the Seattle Seahawks over the Denver Broncos in gridiron’s grand final, and an average of 112.9 million viewers tuned in Feb. 2 for the football — and the ads.
by Cynthia Wang, AdNews | Read more
February 05, 2014
Ace Metrix’ Most Effective And Least Effective Super Bowl Ads
As the CEO of an advertising analytics company, I am constantly asked, “Is a spot in the Super Bowl worth the $4 million investment for just 30 seconds of air time?” The answer is a conditional yes, it can be worth it. An ad during the biggest game of the year can be worth $4 million and, in fact, sometimes even more; but to understand why, we have to break down the Super Bowl into the opportunity and the execution.
by Peter Daboll, Ace Metrix via Forbes CMO Network | Read more
February 03, 2014
Best and worst ads of Super Bowl XLVIII
Ace Metrix CEO Peter Daboll and United Entertainment Group CEO Jarrod Moses break down the best and worst ads from Super Bowl XLVIII.
by Dennis Kneale, Fox Business News | Read more
January 29, 2014
Study: Advertisers Shouldn’t Bother Putting Celebrities In Their Ads, They Aren’t Worth The Money
This Sunday, almost as many people will be watching the big game for the ads as for the football. It’s the one event each year when advertisers can be fairly confident that viewers are still sitting in front of the screen when they pitch their products. Expect celebrities to feature heavily.
by Dorothy Pomerantz, Forbes | Read more
January 29, 2014
Super Bowl ads show signs of maturity
Forget slapstick humor, corny gimmicks and skimpy bikinis. This year's Super Bowl ads promise something surprising: Maturity. There won't be any close-up tongue kisses in Godaddy's ad. Nor will there be half-naked women running around in the Axe body spray spot. And Gangnam Style dancing will be missing from the Wonderful Pistachios commercial.
by Mae Anderson, Huffington Post | Read more
January 29, 2014
Study: Putting Celebs In Ads Is Ineffective, But Everyone Loves Ellen DeGeneres
Turn on your TV during prime time and you’ll inevitably see a cavalcade of celebrity faces, ranging from Oscar winners to “Wasn’t that the guy in that show we watched that one time?” Attaching a star to your brand is something that advertisers have done since the first rock retailer made a cave drawing of Thutronk the Hunter carrying one of his store’s special stones. And yet, science says that people just don’t care, and that it may have a negative impact on your brand.
by Chris Morran, Consumerist | Read more
January 23, 2014
Celebrities swarming Super Bowl ads
One celebrity is no longer enough for Super Bowl advertisers. Big Game commercials are becoming a team sport, too. In an era when Super Bowl marketers are paying $4 million for each 30 seconds of broadcast time, the advertisers are working every angle to get viewers to pay attention. It's arguably the world's biggest ad stage, with up to 110 million TV viewers expected — plus many millions more oglers via social media.
by Bruce Horovitz, USA TODAY | Read more
January 09, 2014
Ace Metrix Reveals Most Effective 2013 TV Ad Brands
Ace Metrix has released a list of the most effective television advertising brands in 20 categories in 2013. It also announced that Google's "Here's to 2013" won "Ad of the Year."
by Karlene Lukovitz, MediaPost | Read more
January 07, 2014
Google Dubbed Most Effective TV Advertiser by Ace Metrix
oogle has been dubbed the most effective TV brand advertiser of 2013 by TV and video analytics firm Ace Metrix, which awarded the search giant overall Brand of the Year honors. Google also claimed the Ad of the Year for its 90-second "Google Zeitgeist: Here's to 2013" spot that highlighted the world's most searched moments.
by Tim Peterson, AdAge | Read more
January 07, 2014
Ace Metrix Names Google Brand of the Year
Ace Metrix EVP, Jonathan Symonds discusses the brands that earned top honors this year with Dennis Kneale.
by Dennis Kneale, Fox Business News | Read more