Ace Metrix Arms Samsung with Next Generation Creative Effectiveness Platform

Technology Leader Joins Rapidly Expanding Portfolio of Ace Metrix Clients

MOUNTAIN VIEW, CA.—May 21, 2012—Ace Metrix™, the new standard in television analytics, today announced Samsung has joined its roster of advertising clients, subscribing to the Ace Metrix LIVE™ platform.  The Company is pleased to have been chosen by Samsung as their method for attaining real-time creative effectiveness measures.  Samsung will leverage the immediate delivery of Ace Scores and the 12,000+ associated data points for every ad in the highly competitive mobile devices category. Samsung will also take advantage of Ace Metrix PRE™ to test ads prior to release, affording them the ability to adjust creative or media placement as a result of detailed demographic, ethnographic, and psychographic data.

“Ace Metrix provides us with a solution never before available– a real-time read of how a campaign is resonating with our target audiences, and how we are measuring up against our competition,” said Brian Wallace, Vice President, Strategic Marketing, Samsung Telecommunications, America. “With data literally at our fingertips within hours of an ad’s debut or test, we are able to leverage opportunities we may have never realized we had.”

Samsung is one of twelve new advertisers Ace Metrix has signed on in the last three months, more than doubling revenue over 2011. The Company’s client list now includes 25 percent of the top national television advertisers. New clients subscribing to the Ace Metrix LIVE platform span the telecommunications, financial, consumer package goods, restaurant, travel, apparel, and automotive industries.

“Our explosive growth is attributable to the fact that clients view Ace Metrix as a secret weapon in providing real-time analytics and competitive insight unmatched in the industry,” said Peter Daboll, CEO of Ace Metrix. “We exited 2011 with an incredible client list representing some of the world’s leading brands and we are thrilled to have added to that list some equally impressive advertisers and their agency partners.”

About Ace Metrix

Ace Metrix is the new standard in television analytics, dedicated to delivering better, faster, and more cost-effective solutions for evaluating video advertising within competitive context. Through the Ace Metrix platform, companies can now access timely, actionable data wherever, whenever they need to, enabling real-time advertising campaign optimization.  Combining leading edge technology and patent pending methodology, Ace Metrix is revolutionizing the way marketers measure themselves and their competitive landscape. The company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures, and WPP.

About Ace Metrix LIVE

At the center of the Ace Metrix portfolio is Ace Metrix LIVE™, a unique software subscription service that gives marketers, insights teams, and agencies access to the most robust and easy-to-use impact evaluation tool available.  Marketers leverage detailed analytics to make better decisions about their creative, usually within 48 hours of a national ad’s debut, weeks before traditional research results arrive. Presenting thousands of data points for every ad, users can filter and sort data across any number of demographic, geographic, and ethnographic variables. Competitive context allows marketers to hold themselves and their agencies accountable to achieving both brand and category success. Data is available through the web interface, through Ace Metrix MOBILE (with full-view applications for the iPhone, Droid, and iPad), and is exportable to Excel and other programs for inclusion in pre-existing planning tools and dashboards.

For more information on the entire portfolio of Ace Metrix solutions, visit acemetrix.com.

Contact:
Michelle Robertson
michelle@kerlancomm.com
646-279-5775

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Ace Metrix, Ace Metrix LIVE™, Ace Metrix PRE™, Ace Metrix MOBILE™, Ace Metrix TARGET™, and the Ace Score™, and their logo designs are trademarks of Ace Metrix, Inc. All rights reserved.