Press & Media
Media Coverage
View the latest coverage of Ace Metrix™ in the media. Click here to view past coverage.
July 7, 2010
Dawn Ultra's Oil Spill Cleanup Spot Crowned Most Effective Ad
The timing was sadly prescient for an ad from P&G's Dawn Ultra, with a cause-related message about how the dish detergent helps to save birds and other wildlife fouled by oil spills.
June 24, 2010
Soccer-Related Spots Score With Consumers - Diversity of U.S. Audience for Sport Makes World Cup a Big Draw for Many TV Advertisers
World Cup goals may be few and far between, but soccer-themed TV ads are helping marketers including Sony Corp., Samsung Electronics Co. and Coca-Cola Co. rack up points with consumers.
"Overall, the TV ads that were created specifically for the World Cup broadcast are performing as well as-or, in some case, better than-many of the Super Bowl commercials," says Peter Daboll, chief executive of Ace Metrix, a Los Angeles research firm that measures ad performance in the U.S.
Press Releases
The latest press releases published by Ace Metrix™. Click here to view past releases.
July 12, 2010
Ace Metrix™ Paces Growth with Addition of Chief Revenue Officer; Jack Flanagan Joins Management Team
Ace Metrix™, the industry standard in television advertising analytics, today announced that Jack Flanagan, most recently executive vice president with comScore, Inc., has joined the company as Chief Revenue Officer.
July 6, 2010
Ace Metrix™ Quarterly Top 10 Puts Dawn Ultra Ad in Top Spot for Most Impactful TV Advertising Creative
Dawn ad featuring clean-up of oil-soaked birds demonstrates positive reaction to cause-related marketing.
Awards and Recognition
Ace Metrix™ Press Kit
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