Media Coverage

July 7, 2010

The timing was sadly prescient for an ad from P&G's Dawn Ultra, with a cause-related message about how the dish detergent helps to save birds and other wildlife fouled by oil spills.

June 24, 2010

World Cup goals may be few and far between, but soccer-themed TV ads are helping marketers including Sony Corp., Samsung Electronics Co. and Coca-Cola Co. rack up points with consumers.

"Overall, the TV ads that were created specifically for the World Cup broadcast are performing as well as-or, in some case, better than-many of the Super Bowl commercials," says Peter Daboll, chief executive of Ace Metrix, a Los Angeles research firm that measures ad performance in the U.S.

June 8, 2010

Still, embattled CEO Tony Hayward didn't exactly ace this particular test.

June 7, 2010

Undeterred by criticism of a new TV commercial featuring its leader, BP PLC is pressing ahead with a major ad campaign - in an effort to rescue its badly damaged image - as torrents of oil continue to spew into the Gulf of Mexico.

May 6, 2010

Campaign Promoting Site as One-Stop Web Destination Makes a Jab at Google.

Google, which spent just $10 million on U.S. ads last year, according to a unit of WPP, had one of the Internet industry's best-received commercials. The commercial, dubbed "Paris", outscored Yahoo's "It's You" spots by a wide margin, according to Ace Metrix™, a Los Angeles, Calif., research firm that uses an online panel of 500 people to gauge the effectiveness of ads.

April 15, 2010

Controversial 'comeback' ad fails on all fronts, per Ace Metrix™ scoring system. Viewers' general reaction to the "Did You Learn Anything?" spot from Nike featuring Tiger Woods ? In a word: "ick."

April 15, 2010

In golfing terms, the Tiger Woods ad for Nike that used a voiceover from his deceased father was scored a quadruple bogey by viewers.

April 7, 2010

The first batch of commercials from Pizza Hut's new agency delivered the goods in the first quarter of 2010, according to marketing analytics firm Ace Metrix™, which recently released its top 10 restaurant commercials for the first quarter.

April 5, 2010

As Social-Media Continues to Grow, Marketers Place More Emphasis on Listening to Consumers.

April 5, 2010

The marketing battle among 3-D TV set manufacturers shifted into high gear in the first quarter as three competitors in the space launched new TV ad campaigns. And Samsung appears to have won the opening round, according to ad effectiveness tracker Ace Metrix™.

March 10, 2010

We all have our favorites. The taglines we recite over and over again, those oh-so-familiar scenarios that become inside jokes and then those that we just have to share over our social networks. Advertising campaigns are designed to do all of those things and more, so Beverage World highlights some of the print, television, viral and social media beverage campaigns/ads of 2009 that had consumers talking.

March 8, 2010

It didn't have the Tiger Woods scandal's sex appeal or the corporate comeuppance of Toyota's recall, but Domino's Pizza's mea culpa came at a time when Americans were getting attuned to and cynical of the public apology.

Feb 17, 2010

New York Times—AMID the halfpipes, triple axels and doubled triple lutzes of the Vancouver Games, viewers are being treated to quite a feat: a corporate bend-over-backward. In one advertisement, Toyota has sought to emphasize a longstanding commitment to quality while acknowledging that consumers have questioned its…

Feb 11, 2010

A Snickers spot featuring Betty White, above, and Abe Vigoda was among the best Super Bowl ads, according to Ace Metrix™. A Budweiser commercial took the top spot. Several additional surveys and polls have added to the debate over which commercials during the Super Bowl on Sunday worked - and which did not. Ace Metrix™ in Los Angeles, in its annual ranking of top-scoring spots in the game, pronounced the Budweiser commercial titled "Fence" - in which a Clydesdale and a bull demonstrated how they are best friends forever - its No. 1 spot.

Feb 8, 2010

Nation's Restaurant News — While the weight loss success stories touted in commercials for Taco Bell and Subway came from years of calorie counting, the restaurant companies responsible for these “fast-food diet” promotions have achieved their goal of new consumer recognition in a fraction of the time.

January 14, 2010

ATLANTA, Jan. 14, 2010 /PRNewswire-FirstCall/ -- Investing in strategic marketing to drive growth, Newell Rubbermaid (NYSE: NWL) today announced its Rubbermaid® brand had the highest rated television advertisement in the U.S. market during 2009, according to rating firm Ace Metrix™.

December 13, 2009

The sponsor was the first to distance itself from the golfer after he took an "indefinite break" to repair his marriage…

November 16, 2009

Insect repellents aren't the sort of things that usually generate tons of excitement, but SC Johnson's Off! Clip-On fan has been a decided exception…

October 5, 2009

NEW YORK—A TV ad from Delta Faucet promoting a spigot that turns on with the touch of a wrist communicated its message most effectively to consumers in the third quarter of 2009, according to syndicated commercial tester Ace Metrix™. Delta's so-called “;Dirty Hands” spot features a montage of hands washed beneath an artful, gleaming faucet. The ad debuted in…

July 8, 2009

Los Angeles-based Ace Metrix™ (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm’s CEO and co-founder, Steve Goldman, recently to learn more about the firm. In particular, we wanted to hear from Steve about how the firm is applying scientific techniques to what has been more of a creative area–advertising effectiveness. Ace Metrix™ is venture backed by Hummer Winblad, and Palomar Ventures…

June 30, 2009

Ace Metrix™ gauges audience reception of TV ads — The company tells companies whether their commercials are good enough, smart enough — and whether, in fact, people like them. And in real time, too. Dan Neil…

June 19, 2009

With technology from Microsoft Ads, NBC Universal will begin selling commercial time on its broadcast and cable TV networks in a way that mimics online advertising sales.In the past, marketers purchased ad time based on audience numbers - how many people watched a given show. Recent years have made it possible to target in a more granular fashion, tailoring ads specifically to viewers based on age, gender and income…

June 16, 2009

After three years in development, a venture capitalist-backed company has unveiled a new syndicated TV commercial testing platform that could have far-reaching implications for how clients, agencies and networks create and place ads, according to executives who have been involved in beta testing the service…

June 16, 2009

As marketers try harder to figure out how big a bang, if any, they get for each buck they spend to advertise on television, there is a proliferation of services offering methods to measure how involved and engaged viewers are with commercials. Another service, making its debut Tuesday morning, is billing itself as different in some significant ways…

April 6, 2009

At this life-changing, game-changing moment of economic turmoil, it's more important than ever to connect with consumers on a human level. Those who "get it" stand to reap the benefits. Zaltman's new study, "U.S. Economy and Its Impact on Americans"…