The sponsor was the first to distance itself from the golfer after he took an “indefinite break” to repair his marriage…

Insect repellents aren't the sort of things that usually generate tons of excitement, but SC Johnson's Off! Clip-On fan has been a decided exception…

NEW YORK—A TV ad from Delta Faucet promoting a spigot that turns on with the touch of a wrist communicated its message most effectively to consumers in the third quarter of 2009, according to syndicated commercial tester Ace Metrix. Delta's so-called “;Dirty Hands” spot features a montage of hands washed beneath an artful, gleaming faucet. The ad debuted in…

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm’s CEO and co-founder, Steve Goldman, recently to learn more about the firm. In particular, we wanted to hear from Steve about how the firm is applying scientific techniques to what has been more of a creative area–advertising effectiveness. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures…

ACE Metrix gauges audience reception of TV ads — The company tells companies whether their commercials are good enough, smart enough — and whether, in fact, people like them. And in real time, too. Dan Neil…

With technology from Microsoft Ads, NBC Universal will begin selling commercial time on its broadcast and cable TV networks in a way that mimics online advertising sales.In the past, marketers purchased ad time based on audience numbers — how many people watched a given show. Recent years have made it possible to target in a more granular fashion, tailoring ads specifically to viewers based on age, gender and income…

After three years in development, a venture capitalist-backed company has unveiled a new syndicated TV commercial testing platform that could have far-reaching implications for how clients, agencies and networks create and place ads, according to executives who have been involved in beta testing the service…

As marketers try harder to figure out how big a bang, if any, they get for each buck they spend to advertise on television, there is a proliferation of services offering methods to measure how involved and engaged viewers are with commercials. Another service, making its debut Tuesday morning, is billing itself as different in some significant ways…

At this life-changing, game-changing moment of economic turmoil, it’s more important than ever to connect with consumers on a human level. Those who “get it” stand to reap the benefits. Zaltman’s new study, “U.S. Economy and Its Impact on Americans”…