Toyota Uses Olympic Ads to Seek Redemption
New York Times—AMID the halfpipes, triple axels and doubled triple lutzes of the Vancouver Games, viewers are being treated to quite a feat: a corporate bend-over-backward. In one advertisement, Toyota has sought to emphasize a longstanding commitment to quality while acknowledging that consumers have questioned its…
Consumers responding to ‘fast-food diets’
Nation's Resteraunt News —While the weight loss success stories touted in commercials for Taco Bell and Subway came from years of calorie counting, the restaurant companies responsible for these “fast-food diet” promotions have achieved their goal of new consumer recognition in a fraction of the time.
Rubbermaid Ad Ranked Most Effective TV Spot of 2009
ATLANTA, Jan. 14, 2010 /PRNewswire-FirstCall/ -- Investing in strategic marketing to drive growth, Newell Rubbermaid (NYSE: NWL) today announced its Rubbermaid® brand had the highest rated television advertisement in the U.S. market during 2009, according to rating firm Ace Metrix.
