Media Coverage 2010

July 7, 2010

The timing was sadly prescient for an ad from P&G's Dawn Ultra, with a cause-related message about how the dish detergent helps to save birds and other wildlife fouled by oil spills.

June 24, 2010

World Cup goals may be few and far between, but soccer-themed TV ads are helping marketers including Sony Corp., Samsung Electronics Co. and Coca-Cola Co. rack up points with consumers.

"Overall, the TV ads that were created specifically for the World Cup broadcast are performing as well as-or, in some case, better than-many of the Super Bowl commercials," says Peter Daboll, chief executive of Ace Metrix, a Los Angeles research firm that measures ad performance in the U.S.

June 8, 2010

Still, embattled CEO Tony Hayward didn't exactly ace this particular test.

June 7, 2010

Undeterred by criticism of a new TV commercial featuring its leader, BP PLC is pressing ahead with a major ad campaign - in an effort to rescue its badly damaged image - as torrents of oil continue to spew into the Gulf of Mexico.

May 6, 2010

Campaign Promoting Site as One-Stop Web Destination Makes a Jab at Google.

Google, which spent just $10 million on U.S. ads last year, according to a unit of WPP, had one of the Internet industry's best-received commercials. The commercial, dubbed "Paris", outscored Yahoo's "It's You" spots by a wide margin, according to Ace Metrix™, a Los Angeles, Calif., research firm that uses an online panel of 500 people to gauge the effectiveness of ads.

April 15, 2010

Controversial 'comeback' ad fails on all fronts, per Ace Metrix™ scoring system. Viewers' general reaction to the "Did You Learn Anything?" spot from Nike featuring Tiger Woods ? In a word: "ick."

April 15, 2010

In golfing terms, the Tiger Woods ad for Nike that used a voiceover from his deceased father was scored a quadruple bogey by viewers.

April 7, 2010

The first batch of commercials from Pizza Hut's new agency delivered the goods in the first quarter of 2010, according to marketing analytics firm Ace Metrix™, which recently released its top 10 restaurant commercials for the first quarter.

April 5, 2010

As Social-Media Continues to Grow, Marketers Place More Emphasis on Listening to Consumers.

April 5, 2010

The marketing battle among 3-D TV set manufacturers shifted into high gear in the first quarter as three competitors in the space launched new TV ad campaigns. And Samsung appears to have won the opening round, according to ad effectiveness tracker Ace Metrix™.

March 10, 2010

We all have our favorites. The taglines we recite over and over again, those oh-so-familiar scenarios that become inside jokes and then those that we just have to share over our social networks. Advertising campaigns are designed to do all of those things and more, so Beverage World highlights some of the print, television, viral and social media beverage campaigns/ads of 2009 that had consumers talking.

March 8, 2010

It didn't have the Tiger Woods scandal's sex appeal or the corporate comeuppance of Toyota's recall, but Domino's Pizza's mea culpa came at a time when Americans were getting attuned to and cynical of the public apology.

Feb 17, 2010

New York Times—AMID the halfpipes, triple axels and doubled triple lutzes of the Vancouver Games, viewers are being treated to quite a feat: a corporate bend-over-backward. In one advertisement, Toyota has sought to emphasize a longstanding commitment to quality while acknowledging that consumers have questioned its…

Feb 11, 2010

A Snickers spot featuring Betty White, above, and Abe Vigoda was among the best Super Bowl ads, according to Ace Metrix™. A Budweiser commercial took the top spot. Several additional surveys and polls have added to the debate over which commercials during the Super Bowl on Sunday worked - and which did not. Ace Metrix™ in Los Angeles, in its annual ranking of top-scoring spots in the game, pronounced the Budweiser commercial titled "Fence" - in which a Clydesdale and a bull demonstrated how they are best friends forever - its No. 1 spot.

Feb 8, 2010

Nation's Restaurant News — While the weight loss success stories touted in commercials for Taco Bell and Subway came from years of calorie counting, the restaurant companies responsible for these “fast-food diet” promotions have achieved their goal of new consumer recognition in a fraction of the time.

January 14, 2010

ATLANTA, Jan. 14, 2010 /PRNewswire-FirstCall/ -- Investing in strategic marketing to drive growth, Newell Rubbermaid (NYSE: NWL) today announced its Rubbermaid® brand had the highest rated television advertisement in the U.S. market during 2009, according to rating firm Ace Metrix™.