Press Releases

July 12, 2010

Ace Metrix™, the industry standard in television advertising analytics, today announced that Jack Flanagan, most recently executive vice president with comScore, Inc., has joined the company as Chief Revenue Officer.

July 6, 2010

Dawn ad featuring clean-up of oil-soaked birds demonstrates positive reaction to cause-related marketing.

June 17, 2010

Ace Metrix™, a leading provider of real time television advertising analytics, is pleased to announce a strategic partnership with WPP (NASDAQ: WPPGY), a world leader in communications services, to provide marketers with fast access to in-market television advertising performance metrics and insights. In addition, WPP Digital is making a strategic investment in Ace Metrix™ and Mary Ann Packo, CEO of Millward Brown North America, a WPP company, will join the Ace Metrix™ board of directors.

June 7, 2010

Ace Metrix™ today released results of its standardized television advertising creative effectiveness testing for the British Petroleum (BP) ad apologizing for the massive Gulf oil spill, "Tragedy That Never Should Have Happened", that first aired Thursday June 3, 2010.

May 3, 2010

Ace Metrix™, the industry standard in television advertising analytics, today announced that Peter Daboll has joined the company as CEO. Previously CEO at ComScore Media Metrix and Chief of Insights at Yahoo!, Daboll brings significant experience in the syndicated data and analytics industry to Ace Metrix™.

April 5, 2010

Two Top Ads, Samsung and Apple iPad, Demonstrate Power of New Products in National TV Advertising.

March 25, 2010

Ace Metrix™, the industry standard in online television advertising analytics, today announced that Toula V. Thomas, a veteran market research, advertising and brand strategy professional has joined the company as Director, Insights & Analytics, reporting to co-founder and Chief Scientist, Ju Young Lee.

February 9, 2010

Ace Metrix™, the industry standard in online television advertising analytics, today announced the Ace Metrix™ Top Scoring Super Bowl XLIV Television Ads, a ranking of television ads from Sunday’s Super Bowl with the best creative effectiveness as measured by Ace Score™. “Fence”, a Budweiser ad from Anheuser-Busch, was the overall highest scoring ad with…

January 14, 2010

Ace Metrix™, the industry standard in online television advertising analytics, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players…

January 04, 2010

Ace Metrix™, the industry standard in online television advertising analytics, today announced the Ace Score™ Top Scoring Television Advertisements for 2009, the ranking of television ads from throughout 2009 with the best creative effectiveness as measured by Ace Score…

December 16, 2009

Ace Metrix™, the leader in on-demand television advertising intelligence, today announced the closing of a $6.0 million "B" round of financing, led by Leapfrog Ventures. The new funds will be used to expand…

November 23, 2009

Ace Metrix™, the leader in on-demand advertising intelligence, today announced that Greg Drew has joined its Board of Directors as an independent director. Drew, currently the chief executive and president of…

October 5, 2009

Ace Metrix™, the leader in on-demand advertising intelligence, today announced the Ace Score™ Quarterly Creative Top 10, a quarterly ranking of the Top 10 television ads with the best creative effectiveness as measured by the Ace Score. The Ace Score is a patent-pending measurement of creative effectiveness based on measures of persuasion and watchability, and delivered by the on-demand Ace Metrix™ service. “Messy Hands”, an ad for Delta Faucets…

September 24, 2009

Ace Metrix™, the leader in on-demand advertising intelligence, today announced several enhancements to its revolutionary television advertising creative measurement service including Ace PreTest™, the ability to provide custom ad pre-testing. Other enhancements include Ace Macroscope™ which provides ad analytics selected by demographic criteria, a new landing page providing quick access to the latest ads, improved graphing and filtering, and menu-driven ad selection…

July 31, 2009

Michael Risucci joins Ace Metrix™ as the Director of National Sales.

Before joining Ace Metrix™ Michael ran West Coast Agency and Advertiser Sales at TNS media. At TNS media Michael focused on key Agency and Advertiser accounts. He focused on competitive…

June 16, 2009

Ace Metrix™, a leader in on-demand advertising intelligence, today announced its revolutionary television advertising creative measurement service called Ace Metrix™. The new service is designed for advertisers and…