Press Releases 2009
December 16, 2009
Ace Metrix™ Secures "B" Round to Continue Growth in Online Television Advertising Analytics
Ace Metrix™, the leader in on-demand television advertising intelligence, today announced the closing of a $6.0 million "B" round of financing, led by Leapfrog Ventures. The new funds will be used to expand…
November 23, 2009
Ace Metrix™ Adds Analytics Software Veteran Greg Drew to Board of Directors
Ace Metrix™, the leader in on-demand advertising intelligence, today announced that Greg Drew has joined its Board of Directors as an independent director. Drew, currently the chief executive and president of…
October 5, 2009
Ace Metrix™ Announces Quarterly Creative Top 10 Highest Scoring Television Ads
Ace Metrix™, the leader in on-demand advertising intelligence, today announced the Ace Score™ Quarterly Creative Top 10, a quarterly ranking of the Top 10 television ads with the best creative effectiveness as measured by the Ace Score. The Ace Score is a patent-pending measurement of creative effectiveness based on measures of persuasion and watchability, and delivered by the on-demand Ace Metrix™ service. “Messy Hands”, an ad for Delta Faucets…
September 24, 2009
Ace Metrix™ Adds On-Demand Pre-Testing of Television Ad Creative
Ace Metrix™, the leader in on-demand advertising intelligence, today announced several enhancements to its revolutionary television advertising creative measurement service including Ace PreTest™, the ability to provide custom ad pre-testing. Other enhancements include Ace Macroscope™ which provides ad analytics selected by demographic criteria, a new landing page providing quick access to the latest ads, improved graphing and filtering, and menu-driven ad selection…
July 31, 2009
Michael Risucci joins Ace Metrix™
Michael Risucci joins Ace Metrix™ as the Director of National Sales.
Before joining Ace Metrix™ Michael ran West Coast Agency and Advertiser Sales at TNS media. At TNS media Michael focused on key Agency and Advertiser accounts. He focused on competitive…
June 16, 2009
Ace Metrix™ Launches General Release Platform
Ace Metrix™, a leader in on-demand advertising intelligence, today announced its revolutionary television advertising creative measurement service called Ace Metrix™. The new service is designed for advertisers and…