Press Releases 2010

July 12, 2010

Ace Metrix™, the industry standard in television advertising analytics, today announced that Jack Flanagan, most recently executive vice president with comScore, Inc., has joined the company as Chief Revenue Officer.

July 6, 2010

Dawn ad featuring clean-up of oil-soaked birds demonstrates positive reaction to cause-related marketing.

June 17, 2010

Ace Metrix™, a leading provider of real time television advertising analytics, is pleased to announce a strategic partnership with WPP (NASDAQ: WPPGY), a world leader in communications services, to provide marketers with fast access to in-market television advertising performance metrics and insights. In addition, WPP Digital is making a strategic investment in Ace Metrix™ and Mary Ann Packo, CEO of Millward Brown North America, a WPP company, will join the Ace Metrix™ board of directors.

June 7, 2010

Ace Metrix™ today released results of its standardized television advertising creative effectiveness testing for the British Petroleum (BP) ad apologizing for the massive Gulf oil spill, "Tragedy That Never Should Have Happened", that first aired Thursday June 3, 2010.

May 3, 2010

Ace Metrix™, the industry standard in television advertising analytics, today announced that Peter Daboll has joined the company as CEO. Previously CEO at ComScore Media Metrix and Chief of Insights at Yahoo!, Daboll brings significant experience in the syndicated data and analytics industry to Ace Metrix™.

April 5, 2010

Two Top Ads, Samsung and Apple iPad, Demonstrate Power of New Products in National TV Advertising.

March 25, 2010

Ace Metrix™, the industry standard in online television advertising analytics, today announced that Toula V. Thomas, a veteran market research, advertising and brand strategy professional has joined the company as Director, Insights & Analytics, reporting to co-founder and Chief Scientist, Ju Young Lee.

February 9, 2010

Ace Metrix™, the industry standard in online television advertising analytics, today announced the Ace Metrix™ Top Scoring Super Bowl XLIV Television Ads, a ranking of television ads from Sunday’s Super Bowl with the best creative effectiveness as measured by Ace Score™. “Fence”, a Budweiser ad from Anheuser-Busch, was the overall highest scoring ad with…

January 14, 2010

Ace Metrix™, the industry standard in online television advertising analytics, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players…

January 04, 2010

Ace Metrix™, the industry standard in online television advertising analytics, today announced the Ace Score™ Top Scoring Television Advertisements for 2009, the ranking of television ads from throughout 2009 with the best creative effectiveness as measured by Ace Score…