Toula V. Thomas Joins Ace Metrix
March 25, 2010
Ace Metrix™ Adds Market Research Executive, Toula V. Thomas, to Team
Ace Metrix™, the industry standard in online television advertising analytics, today announced that Toula V. Thomas, a veteran market research, advertising and brand strategy professional has joined the company as Director, Insights & Analytics, reporting to co-founder and Chief Scientist, Ju Young Lee.
In her new position, Toula will provide market research insight and analytics support to Ace Metrix™ customers and will assist with expansion of the Ace Metrix™ service offerings. "Toula is a veteran of three global advertising agencies with her most recent assignment working as a brand strategist and researcher in the fields of automotive, financial services, quick serve restaurants, beverages, and packaged goods. She brings a depth of experience that will be of tremendous value to Ace Metrix™," said Lee.
Thomas most recently worked at Grail Brandlabs where she had responsibility for client management in all facets of brand and market research. Previously, she held numerous positions in market research at General Motors, and at leading ad agencies Young & Rubicam, J. Walter Thompson and McCann-Erickson. Thomas received her Bachelor of Arts from Wayne State University.
About Ace Metrix™
Ace Metrix™ delivers actionable analytics and competitive intelligence through the first online service measuring television advertising effectiveness.
Featuring the patent-pending Ace Score, Ace Metrix™ is delivered through a SaaS delivery model to the desktops of national advertisers and agency executives. With Ace Metrix™, advertisers and brand managers can make adjustments to creative and media schedules near real-time resulting in savings of hundreds of thousands of dollars.
Ace Metrix™ customers include CBS, Chrysler, Cisco, Coldwell Banker Real Estate Corp., Deutsch Inc., Mercedes-Benz, Nintendo, Nissan North America and other leading national advertisers.
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