Ace Metrix PRE

Ace Metrix PRE

Ace Metrix PRE™ provides marketers with an opportunity to discover the potential effectiveness of their creative before it ever hits the air. From animatics to full creative, pre-testing gives you the insights you need to make informed decisions. Qualitative and quantitative data can suggest adjustments to creative to improve effectiveness. Demographic profiling allows you to optimize placement. Test multiple creative treatments to identify the strongest candidate.

Select the type of pre-testing that suits your needs or work with our client service team to develop the perfect combination.

Standard PRE leverages the same questionnaire used in the syndicated product. This allows you to quickly and easily compare pre-media ads to in-market ads on an apples-to-apples basis.

Enhanced PRE allows you to add up to five custom questions to the standard survey (a total of 14 questions per ad).  These five additional questions can include one open-end question to collect free-from comments from respondents.

Use the enhanced logic survey to gain even more information. This element is designed to simulate a focus group panel moderator in a survey environment.  By identifying specific keywords in open-ended responses, our technology allows you to ask specific, probing follow-up questions.

Marketers use PRE to:

  • Test Variations

    Pretest a variety of treatments or cuts to gauge consumer reactions from the largest unique samples available.

  • Adjust and Adapt

    Leverage key demographic findings to fully optimize media spending prior to airing.

  • React in Realtime

    Conduct a series of pre-tests, adjusting creative and retesting within days for a cumulative total savings and exponential rewards.

  • Be Well Informed

    Analyze data by demographic such as age/gender, household income, presence of children, geographic region and ethnicity.

  • Compare and Contrast

    Use pretest findings to measure apples to apples against your other campaigns and all those in your category(-ies).

Key Benefits

  • Cost Effective A-B Testing 0
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    Cost Effective A-B Testing

    Ace Metrix LIVE subscribers enjoy a cost structure and efficiency that enables an entirely different approach to pre-media testing. Now clients and agencies can test multiple versions of a single creative, tweaking elements and making changes as appropriate to create the best possible advertisement.

  • Speed1
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    Speed

    Testing is conducted and results are delivered with the same speed and efficiency of our Ace Metrix LIVE subscription. Results are delivered through the same online delivery platform, allowing for the rapid development and turn of creative concepts.

  • Contextual Results 2
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    Contextual Results

    Because all of the data is available in a single portal, alongside the complete category, data can be compared to existing norms to understand ad effectiveness relative to the current advertising environment.

  • Customizable3
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    Customizable

    Custom questions can be added to test specific creative elements or to isolate feedback from a particular segment. Even more specific follow-on questions can be triggered within the verbatim section based on pre-determined keywords.

  • Usability4
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    Usability

    Our self-serve, browser based user interface serves up thousands of data points for every ad. Subscribers can filter and sort across any number of demographic, geographic, and ethnographic variables.  Access TARGET results within the same LIVE user interface and through mobile devices via MOBILE applications.