Ace Metrix PRE
Ace Metrix PRE™ provides marketers with an opportunity to discover the potential effectiveness of their creative before it ever hits the air. From animatics to full creative, pre-testing gives you the insights you need to make informed decisions. Qualitative and quantitative data can suggest adjustments to creative to improve effectiveness. Demographic profiling allows you to optimize placement. Test multiple creative treatments to identify the strongest candidate.
Select the type of pre-testing that suits your needs or work with our client service team to develop the perfect combination.
Standard PRE leverages the same questionnaire used in the syndicated product. This allows you to quickly and easily compare pre-media ads to in-market ads on an apples-to-apples basis.
Enhanced PRE allows you to add up to five custom questions to the standard survey (a total of 14 questions per ad). These five additional questions can include one open-end question to collect free-from comments from respondents.
Use the enhanced logic survey to gain even more information. This element is designed to simulate a focus group panel moderator in a survey environment. By identifying specific keywords in open-ended responses, our technology allows you to ask specific, probing follow-up questions.
Marketers use PRE to:
Adjust and Adapt
React in Realtime
Be Well Informed
Compare and Contrast