Ace Metrix TREND

Ace Metrix TREND

Ace Metrix TREND enables marketers to measure an ad or campaign’s performance over time by leveraging the same methodology and cutting-edge technology available on the Ace Metrix LIVE platform. Marketers measure the creative effectiveness of a campaign against common Ace Score dimensions and against the competitive landscape each and every week, over the life of the campaign. This extension of the Ace Metrix LIVE platform gives marketers the elusive wear-in, wear-out perspective on an ad or campaign using both quantitative measurements as well as qualitative feedback from consumers. Advertisers have the ability to add custom questions to Ace Metrix TREND services in order to track specific parts of an ad campaign.

Marketers use TREND to:

  • Determine Wear-in and Wear-out

    Leveraging more than 12,000 data points per ad and hundreds of verbatims, marketers can view effectiveness scores every which way to determine an ad’s elusive wear-in, wear-out potential.

  • Extend Campaign Life

    Unique large sample verbatims provide qualitative insights into possible creative modifications that can extend the life of a campaign.

  • Identify Demographic Trends

    Advertisers have the ability to add custom questions to the standard survey, allowing marketers to track specific objectives or components of an ad campaign.

Key Benefits

  • Long-term View0
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    Long-term View

    Leveraging both absolute and relative scoring, Ace Metrix TREND provides marketers with a longitudinal view of an advertisements performance taking into account the changing competitive landscape and other exogenous factors that can impact an advertisement.

  • Fresh Audiences1
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    Fresh Audiences

    Ace Metrix TREND works on an interval basis, using increments of seven days as its basis.  Choose the interval that is most reflective of your media plan, often weekly or bi-monthly.  Each interval uses a fresh audience. Our extensive research has demonstrated that our audiences are reflective of the television watching public at large and thus marketers can be confident that that the 500+ consumer audience is reflective of in-market performance from a media weight perspective.

  • Customizable 2
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    Customizable

    Use custom questions to zero in on key themes, refresh copy as necessary to impart information, keep attention, and address other desired objectives. Extend the useful life of the campaign.

  • Quantity vs. Quality3
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    Quantity vs. Quality

    The data that is built for each trend, can, like all of our data, be viewed from multiple angles, both quantitative and qualitative. Marketers can determine wear-in and wear-out characteristics with certain demographic profiles, identifying not only the “who” but the “why”.