Animatic Conundrum

Situation: Nestle‚Äôs Nescafe produced a commercial based on an approved animatic. While watching the new 0:30 ad, the Nescafe team felt that the creative was dark and aggressive rather than uplifting and energetic as intended. Nescafe asked Ace Metrix to … Continue reading

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3D Dad Delivers Delight

Situation: Samsung recently aired an ad for its new 3D LED television :30 second ad featuring dad bringing a 3D TV to his family :15 second version of the same ad, but “dad” was missing Results: Both ads achieved outstanding … Continue reading

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Pocket Change

Situation: Levis aired a gritty, edgy spot in Sept. 2009 focused on their jean’s toughness Goal: appeal to a younger demographic The creative had a “home movie” feel with a scratchy male voice over a noisy background An $18 million … Continue reading

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Can This Ad Be Saved?

Situation: Toyota re-launched a Tundra ad in May 2010 that first aired in February 2009 The ad had scored significantly below norm in 2009 Results: The ad featured a Tundra climbing in a hot desert — highlighting its cooling system. … Continue reading

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Co-op Ads

Situation: A Fortune 100 tech company launched a co-operative ad partnership. They needed to know which of the ads was most effective heading into phase two of the media execution. Results: Ace Scores revealed that one ad scored much higher … Continue reading

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Having It All

Situation: Sales events are key for auto makers. The primary sales event marketing tactic is high reach, high frequency advertising. This, however, is expensive. Results: One marketer analyzed Ace Scores for 18 months of sales event ads A consistent pattern … Continue reading

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Selling Summer

Situation: In Q1 2010 the auto industry was struggling: manufacturers bomboarded the marketplace with ad messages Consumers, however were responding with “that ad looks like just another car ad”. Results: Ford ads genereated above norm Ace Scores and the manufacturer … Continue reading

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Multi vs. Single Message Ads

Situation: In Q1 2010 the auto industry was struggling: manufacturers bomboarded the marketplace with ad messages Consumers, however were responding with “that ad looks like just another car ad”. Results: Ford ads genereated above norm Ace Scores and the manufacturer … Continue reading

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Rollback

Situation: Walmart enjoyed record performance during the peak of the Great Recession The ads focused on heroes – The Savers. Ads featured stocked cupboards, full grocery bags, and shoppers showing pride in meeting their families’ needs. Then the recovery happened … Continue reading

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Do Men Prefer Blondes?

Situation: Pantene recently launched two very similar ads for their Custom Solutions Hair Products. Both ads had the same voiceover, same visuals of the product, same customized shampoo by hair type, and the same graphics. They differed only in that … Continue reading

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Brand X

Situation: The automotive industry relies on the impact that their brand image has on consumer attitude and behavior Ace Metrix tested the linkage between the contents of an ad and the brand name Opportunity: Ace Metrix tested two ads, the … Continue reading

BrandAwareness
Polarity

GOAL To reach men and build brand awareness by running in the highest rated programs. ACE SCORE Men: 370 (Norm430) Women: 436 RESULTS The ad was a montage intended to convey a home’s financial, architectural, and emotional connection. Although its … Continue reading

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