Super Bowl XLV
Candies & Snacks
A social media and now Super Bowl sensation, this ad wins Ad of the Week, the fan-made Doritos "Pug Attack" spot that ran during the first quarter of the 2011 NFL Super Bowl Broadcast. With an Ace Score of 662, a score more than 100 points above the Super Bowl norm, "Pug Attack" is not only the Top Ad of the Week, but is also the highest scoring Super Bowl XLV spot. How can anyone resist the face of an adorable Pug as it runs towards a bag of delicious Doritos? Apparently, next to no one, according to the ad's Ace Score. Men ages 16-20 responded best to the ad, giving it the highest Ace Score of 734. Women ages 16-20 and 21-35 aren't too far behind with Ace Scores of 698 and 696. With Likeability and Attention scores more than 100 points above the norm, it's no wonder that this ad won the hearts of the most voters in the "Crash the Super Bowl" competition to score the spotlight during the big game.