Super Bowl XLV

All ads that aired during Super Bowl XLV.
Candies & Snacks

A social media and now Super Bowl sensation, this ad wins Ad of the Week, the fan-made Doritos "Pug Attack" spot that ran during the first quarter of the 2011 NFL Super Bowl Broadcast. With an Ace Score of 662, a score more than 100 points above the Super Bowl norm, "Pug Attack" is not only the Top Ad of the Week, but is also the highest scoring Super Bowl XLV spot. How can anyone resist the face of an adorable Pug as it runs towards a bag of delicious Doritos? Apparently, next to no one, according to the ad's Ace Score. Men ages 16-20 responded best to the ad, giving it the highest Ace Score of 734. Women ages 16-20 and 21-35 aren't too far behind with Ace Scores of 698 and 696. With Likeability and Attention scores more than 100 points above the norm, it's no wonder that this ad won the hearts of the most voters in the "Crash the Super Bowl" competition to score the spotlight during the big game.

  • Super Bowl XLV
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    Ad Title Brand Category Air Date ACE Rank
    Play Ad Pug Attack Doritos Candies & Snacks 02/06/11 662
    Play Ad Love Hurts Pepsi Max Beverages - Non Alcoholic 02/06/11 643
    Play Ad House Sitting Doritos Candies & Snacks 02/06/11 635
    Play Ad Torpedo Cooler Pepsi Max Beverages - Non Alcoholic 02/06/11 634
    Play Ad Carma Bridgestone Automotive Services 02/06/11 618
    Play Ad Logging Snickers Candies & Snacks 02/06/11 618
    Play Ad Border Crossing Coca-Cola Beverages - Non Alcoholic 02/06/11 615
    Play Ad The Force Volkswagen Automotive 02/06/11 603
    Play Ad Discovery Chevrolet Automotive 02/06/11 602
    Play Ad Miss Evelyn Chevrolet Automotive 02/06/11 602