Weekly Top 5
Walmart cooked up a premium ad and is "steak-ing over" Ad of the Week. "Walmart Steak Over" promotes Walmart's Choice Premium Steak as world grill master Brett Galloway puts his skills to use at a Memorial Day BBQ. The guests are pleasantly surprised when they discover their meal has come from Walmart. The ad's high 627 Overall Ace Score comes in at more than 100 points above the Retail industry norm. One common theme we're seeing in recent Ads of the Week is food prep and/or service, and Walmart's latest hits the spot. Respondents with children outscored those without by more than 40 points across all Persuasion components. As more often than not the man of the house is a self-proclaimed grill master, men ages 36-49 awarded the ad an Ace Score more than 100 points above the industry norm. We haven't tried Walmart's Choice Premium Steak yet, but we give this ad two thumbs up!
2012 AOTW Winner: Week 21