The Ace Metrix service delivers in market, on-demand television advertising analytics. We have developed a unique approach to measuring the creative effectiveness of in-market television advertising using a patent-pending measurement methodology. This innovative approach has allowed us to create an on-line, on-demand platform that can deliver analytics for breaking TV ads as well as pre-media launch ads within 24-48 hours. Marketers can now be alerted of and respond quickly to both competitive actions and consumer feedback on their own creative.
Our technology gives advertisers tools and data that they’ve never had access to before. Standardized metrics will allow advertisers to benchmark ads within their brands and against the competition. Daily updates of breaking ads will help brand managers quickly determine what works, what doesn’t and why, saving millions of dollars in misdirected ad spending.
- Monitor breaking ads and continually know how their (and their competitors’) messages are resonating with consumers
- Respond quickly to changes in competitors’ ad strategies and messaging
- View straight-from-consumer verbatim responses to look behind the numbers
- Test creative prior to media launch
- Integrate standardized advertising analytics into their other business planning tools
- Significantly reduce decision timing & cost, and increase ad buy efficiency
- Enhance client services with additional performance metrics and feedback
- Evaluate competitive campaigns and modify strategy and rotation
- Leverage industry data to amplify business development activities
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