This unprecedented pandemic has pushed businesses, communities and entire nations into uncharted territory. With so much unknown, we’re all adapting day-by-day, maybe even hour-by-hour, and that includes marketing. In the past week, brands have ditched campaigns because of cancelled TV events (eg. March Madness) and content deemed insensitive or inappropriate for the current times. While … Continue reading How Brands are Navigating the COVID-19 Pandemic