Insights Blog

Cultural Perception

Is a Sense of Sameness Plaguing COVID-19 Ads?

By now, we’ve all seen at least one...hundred ads addressing the C-word. It all started a little over nine weeks ago with ... Read More »

Is a Sense of Sameness Plaguing COVID-19 Ads?
Cultural Perception

“Keeping You Connected”: How Wireless COVID-19 Ads are Faring

With everyone in isolation, connectivity is more important than ever. In this digital day and age, who’s responsible for th... Read More »

“Keeping You Connected”: How Wireless COVID-19 Ads are Faring
Cultural Perception

NFL Draft: Were the Ads as Successful as the Event?

Current COVID-19 circumstances influenced ingenuity for the first-ever virtual NFL Draft. The league partnered with Amazon We... Read More »

NFL Draft: Were the Ads as Successful as the Event?
Cultural Perception

Gen Z is the Toughest Audience for COVID-19 Ads. Here’s What Works with Them:

The youngest segment of viewers we test ads with, ages 16-20, are the least receptive towards COVID-19 advertising with an Ac... Read More »

Gen Z is the Toughest Audience for COVID-19 Ads. Here’s What Works with Them:
Cultural Perception

Americans are United in COVID-19 Attitudes

Updated: May 4th, 2020 With state governments exerting more control, and constant squabbles amongst various layers of Gove... Read More »

Americans are United in COVID-19 Attitudes
Cultural Perception

How Frito-Lay’s “It’s About People” Exemplifies the Best of COVID-19 Advertising

The COVID-19 pandemic has brought on a shift in cultural norms, from sheltering-in-place to companies having to rethink their... Read More »

How Frito-Lay’s “It’s About People” Exemplifies the Best of COVID-19 Advertising
Cultural Perception

Ad of the Quarter: A Q1 Unlike Any Other

The COVID-19 pandemic disrupted advertising -- and ahem, life -- as we know it in the first quarter of 2020. While what works... Read More »

Ad of the Quarter: A Q1 Unlike Any Other
Cultural Perception

COVID-19 Advertising: What Brands Should Keep in Mind

As the world moves into another week of the new COVID-19 normal, brands have ramped up their virus related messaging, and vie... Read More »

COVID-19 Advertising: What Brands Should Keep in Mind
Cultural Perception

Auto Industry Ramps Up Response to Coronavirus Pandemic

Still early in the COVID-19 pandemic, the auto industry is leading the charge of brands with ads responding to the crisis. We... Read More »

Auto Industry Ramps Up Response to Coronavirus Pandemic

AD TITLE

{{ title }}

BRAND

CATEGORY

{{ category }}

AIR DATE

{{ date }}

ACE SCORE

{{ rank }}

Scroll To Top