Cultural Perception- June 22, 2020

Consumers Put Brands that Stand with BLM Under the Microscope

Four weeks into the protests that erupted after the killing of George Floyd, nationwide conversations about racism, systemic ... Read More »

Consumers Put Brands that Stand with BLM Under the Microscope
Insights- June 11, 2020

Restarting Commercial Production: Should Brands Return to “Normal”?

When life-as-we-knew-it came to a halt mid-March, brands and agencies were quick to adapt video ad production, relying on use... Read More »

Restarting Commercial Production: Should Brands Return to “Normal”?
Cultural Perception- June 2, 2020

Nike’s “For Once, Don’t Do It” Rallies Strong Support, But Not Without Controversy

Nike was the first brand to put out an ad addressing racism in the wake of George Floyd’s death and the protests it spurred... Read More »

Nike’s “For Once, Don’t Do It” Rallies Strong Support, But Not Without Controversy
Ace EMO- May 28, 2020

Products Reign Supreme Among Non-COVID-19 Ads

Over the course of the past ten weeks, we’ve analyzed hundreds upon hundreds of ads addressing the COVID-19 pandemic. Howev... Read More »

Products Reign Supreme Among Non-COVID-19 Ads
Cultural Perception- May 15, 2020

Is a Sense of Sameness Plaguing COVID-19 Ads?

By now, we’ve all seen at least one...hundred ads addressing the C-word. It all started a little over nine weeks ago with ... Read More »

Is a Sense of Sameness Plaguing COVID-19 Ads?
Spotlights- May 12, 2020

“The Office” Cast Makes a Comeback (in Ads)

Seven years ago, on May 16, 2013, the series finale of NBC’s hit documentary-style show The Office aired. Three months ago ... Read More »

“The Office” Cast Makes a Comeback (in Ads)
Insights- May 7, 2020

“Keeping You Connected”: How Wireless COVID-19 Ads are Faring

With everyone in isolation, connectivity is more important than ever. In this digital day and age, who’s responsible for th... Read More »

“Keeping You Connected”: How Wireless COVID-19 Ads are Faring
Events- April 30, 2020

NFL Draft: Were the Ads as Successful as the Event?

Current COVID-19 circumstances influenced ingenuity for the first-ever virtual NFL Draft. The league partnered with Amazon We... Read More »

NFL Draft: Were the Ads as Successful as the Event?
Insights- April 24, 2020

Gen Z is the Toughest Audience for COVID-19 Ads. Here’s What Works with Them:

The youngest segment of viewers we test ads with, ages 16-20, are the least receptive towards COVID-19 advertising with an Ac... Read More »

Gen Z is the Toughest Audience for COVID-19 Ads. Here’s What Works with Them: