Insights- June 3, 2020

Ad Age — New Survey Reveals How Viewers Rate Nike’s ‘Don’t Do It’ Anti-Racism Ad

Ace Metrix compares new Nike spot to the brand's iconic Kaepernick campaign from 2018 Nike’s new... Read More »

Ad Age — New Survey Reveals How Viewers Rate Nike’s ‘Don’t Do It’ Anti-Racism Ad
Insights- May 19, 2020

Marketing Dive — Sameness, exploitation sets in for COVID-19 ads, study says

Dive Brief:​​ As the pandemic has continued, ads are having a harder time breaking through,... Read More »

Marketing Dive — Sameness, exploitation sets in for COVID-19 ads, study says
Insights- April 3, 2020

Marketing Dive — CVS, Olive Garden and Sam’s Club coronavirus ads rank high in likeability

Dive Brief: Consumers are responding positively to some ads that address the coronavirus, accor... Read More »

Marketing Dive — CVS, Olive Garden and Sam’s Club coronavirus ads rank high in likeability
Insights- February 25, 2020

Ad Age — How to be Topical in an Election Year Without Getting Burned

"Known for humorous ads, Seventh Generation recently got serious, running a spot about climate chang... Read More »

Ad Age — How to be Topical in an Election Year Without Getting Burned
Insights- February 24, 2020

Marketing Dive — Burger King’s moldy Whopper ad sparks visceral reactions, but scores on subversion

Dive Brief: Burger King's new ad depicting the chain's signature Whopper sandwich growing mold ... Read More »

Marketing Dive — Burger King’s moldy Whopper ad sparks visceral reactions, but scores on subversion
Insights- February 3, 2020

CNBC — Why pop culture throwbacks were such a big theme in the Super Bowl commercials

Key Points Many of the Super Bowl commercials were blasts from the past for viewers, with spots... Read More »

CNBC — Why pop culture throwbacks were such a big theme in the Super Bowl commercials
Insights- January 31, 2020

Ad Age — Why Aren’t Super Bowl Ads Funny Anymore?

It’s not just you. Empirical data shows that Super Bowl ads are less funny than they used to be. ... Read More »

Ad Age — Why Aren’t Super Bowl Ads Funny Anymore?
Insights- January 9, 2020

Marketing Dive — What were the most empowering, funniest and coolest video ads of 2019?

Dive Brief: Nike scored two spots among the top 10 most empowering ads from 2019, according toÂ... Read More »

Marketing Dive — What were the most empowering, funniest and coolest video ads of 2019?
Insights- October 25, 2019

Marketing Dive — Brita, Kohl’s deliver greenest ads by inspiring action on climate change, study says

Dive Brief: Brita's "Drink Like You Care" ad is the greenest of the year, according to a new s... Read More »

Marketing Dive — Brita, Kohl’s deliver greenest ads by inspiring action on climate change, study says