Ah, the Super Bowl….where one moment you’re laughing, the next you’re fighting back tears and then, all of a sudden, yo... Read More »
Advertisers know that making an emotional connection with consumers is key to driving consideration, in fact, emotional res... Read More »
Four weeks into the protests that erupted after the killing of George Floyd, nationwide conversations about racism, systemic ... Read More »
When life-as-we-knew-it came to a halt mid-March, brands and agencies were quick to adapt video ad production, relying on use... Read More »
Nike was the first brand to put out an ad addressing racism in the wake of George Floyd’s death and the protests it spurred... Read More »
Over the course of the past ten weeks, we’ve analyzed hundreds upon hundreds of ads addressing the COVID-19 pandemic. Howev... Read More »
By now, we’ve all seen at least one...hundred ads addressing the C-word. It all started a little over nine weeks ago with ... Read More »
Seven years ago, on May 16, 2013, the series finale of NBC’s hit documentary-style show The Office aired. Three months ago ... Read More »
With everyone in isolation, connectivity is more important than ever. In this digital day and age, who’s responsible for th... Read More »
Current COVID-19 circumstances influenced ingenuity for the first-ever virtual NFL Draft. The league partnered with Amazon We... Read More »
The youngest segment of viewers we test ads with, ages 16-20, are the least receptive towards COVID-19 advertising with an Ac... Read More »
