MediaPost
Ace Metrix has released its quarterly round-up of outstanding creative. The list is based on breakthrough capabilities, which combines attention and likeability components. With over 2,000 ads tested in the first quarter, these top 10 ads represent the best of the best:.
| Rank | Brand | Ad Title | Length | Attention Score | Likeability Score |
| 1 | Toyota | Good Odds* | 1:00 | 836 | 795 |
| 2 | M&M’s | Human* | 0:30 | 785 | 786 |
| 3 | Subaru | Love and Pets | 0:30 | 781 | 789 |
| 4 | Mountain Dew / Doritos | Doritos Blaze vs. Mountain Dew Ice* | 1:00 | 791 | 755 |
| 5 | Eukanuba | Healthy Dog | 0:30 | 766 | 772 |
| 6 | Verizon | Answering the Call* | 1:00 | 785 | 753 |
| 7 | Universal Parks & Resorts | Vacation Quarterback* | 0:30 | 772 | 762 |
| 8 | Jeep | Jeep Jurassic* | 1:00 | 782 | 750 |
| 9 | Comcast | Second Chance | 1:00 | 767 | 750 |
| 10 | Amazon | Alexa Loses Her Voice* | 1:30 | 760 | 754 |
“Seven ads from Super Bowl 52 made it in the Top Breakthrough list for Q1,” the company said in a release, a significant increase compared to 2017’s Q1. Inspirational creative from PyeongChang 2018 and two ads with eye-catching, lovable pets are also among the top ten. It goes to show, viewers remain in favor of ads that make an emotional connection, entertain with visuals or celebrities, and, when all else fails, feature animals.”
