Privacy Policy

Updated: December 11, 2020


Thanks for taking the time to read our Privacy Policy. We understand your data belongs to you and we respect the trust you put in us to safeguard any data you share. To protect your privacy and help you make informed choices about your data, we provide this Privacy Policy explaining what data we collect, how we use it, and your rights in relation to your data. If you have questions or concerns regarding this Privacy Policy, you should first contact us at


By using the Ace Metrix Service, you are accepting the practices described in this Privacy Policy. This Privacy Policy is incorporated into, and made a part of, the Ace Metrix, Inc. Terms of Use, and capitalized terms used and not defined in this policy have the meaning given to them in the Terms.


In this notice, “We,” “Us” and “Our” implies Ace Metrix, Inc.

Information We Collect


We collect only limited information from you when you use the Ace Metrix Service, including contact information (i.e. email address). In addition, if you are a registered user of the Ace Metrix Service, and log on to use Ace Metrix Service via the Ace Metrix Site, our third party provider of online transaction services may collect your IP address, and may also use “cookies,” to access that information on return visits. No personally identifiable information is generally stored or retrieved in cookies.


We collect information about your activity when using the Ace Metrix Service, for instance how you use it (e.g., date and time you logged in, time spent in the Service). This helps us respond to any issues and improve our services.


Survey Respondents
When you partake in one of our surveys, we collect only that information regarding your demographics (i.e. age, gender, income level, region) and opinions that you provide to us explicitly. We do not collect anything from you that you do not tell us in the survey. The third party vendors who solicit survey respondents on our behalf obfuscate your identity so that we have no way of knowing who you are outside of the demographic information you provide us within the survey itself. Your IP address is only tracked at the system level to assist with technical troubleshooting.


Guests of
The only information we collect that can be used to identify you individually, sometimes referred to as “personally identifiable information,” is the information (including your name and email address) you may submit to us by filling out the form on the “Contact Us” page, or any of the forms you fill out to download gated content (white papers, webinars) on the Ace Metrix Site. Your personally identifiable information, gathered through these forms, is stored in our marketing automation platform, Pardot.


A cookie is a small data file that is placed on the hard drive of your computer when you visit a website. A “session cookie” expires immediately when you end your session (i.e., close your browser). A “persistent cookie” stores information on the hard drive so when you end your session and return to the same website at a later date, the cookie information is still available. No personally identifiable information is generally stored or retrieved in cookies.


We process this automatically-collected information because it is in our interests as a business to make sure that our website functions smoothly and effectively. If you reject our site’s cookies, or have turned cookies off in your browser, you will still be able to use the site, but you may find that the site does not function optimally or that certain aspects of its functionality are impaired.


Google Analytics
Our Site uses Google Analytics, a web analytic service provided by Google, Inc. Google Analytics uses javascript and cookies to help us analyze how visitors use the Site (i.e., what pages are viewed most often, how users get from one page to another). For more information on Google Analytics cookies, visit


To opt-out of being tracked by Google Analytics across all websites visit This allows you to download and install a Google Analytics cookie-free web browser.


Our Site also employs Pardot, which collects personally identifying information by using javascript and cookies to help us analyze how visitors use the Site. Pardot’s products help us identify Site visitors, analyze email campaigns, and track forms. The cookies are set to remember the values you filled out on any of the forms on our site so you do not have to provide all your contact information again. Pardot tracks cookies for 1 year, or 365 days.


Anonymous visitor tracking information may be shared with other Pardot customers. For more information about Pardot cookies, please visit

Use of Information Obtained by Ace Metrix


The main reason we use your information is to deliver and improve our services. We will use the contact information you have provided to reach out about service updates, and for administrative and customer service purposes.


Survey Respondents
We use the information you provide in the survey in aggregate form with every other respondent for business analytics. Sometimes we will use paid respondent data in aggregate form when we make findings public through marketing resources (i.e. blog posts, case studies). Again, we don’t collect any personally identifiable information in our surveys so this can never lead back to our survey takers.


Guests of
We may use the contact information you have provided to update you via email on Ace Metrix insights (including blog posts, and other marketing resources) if you opt-in on the original form you fill out. You agree to being contacted when filling out one of the forms on the “Contact Us” page (general Contact; Press & Media; Newsletter).


No unsolicited contact will be made. You can choose to unsubscribe from communications anytime by clicking on the “unsubscribe” button at the bottom of an email, or by emailing us at You will not receive any communication from us if you decide to unsubscribe, but any emails sent to you prior to your unsubscribe date will still be lawful.


Sharing Your Information with Third Parties

Ace Metrix is not in the business of selling clients or Site guests’ information, and we take your privacy very seriously.


Clients & Guests
In the course of providing the Ace Metrix Service to you and other users , we make limited disclosures of your information to others for a variety of purposes. We share your information with third parties where we believe such sharing is:

  1. Incident to our ordinary business operations (e.g., emailing you through our third party server, Pardot)
  2. Legally required or when we choose to collaborate with a law enforcement agency in the investigation or other law enforcement activity
  3. Useful to protect and defend our rights and property
  4. Useful to protect the personal safety or property of our customers or the public
  5. Authorized by you.


If the ownership of all or a portion of the Ace Metrix business, or individual business units owned by Ace Metrix, Inc., were to change, such as through a merger or acquisition, your user information may be transferred to the new owner in connection with that transaction. In any such transfer of information, your user information would remain subject to Privacy Policy it was subject to at the time of transfer.



In regards to your data, you have the right to:

  • You may request corrections to the personal data we hold about you, when that data is incorrect or incomplete.
  • Access any and all data of yours we store.
  • You may request that we delete the personal information we hold about you. We will comply, unless there is a lawful reason for not doing so.
  • Request a copy of the information that we hold about you in a structured, commonly used and machine-readable format.
  • Withdraw your consent to our using your data for marketing purposes at any time. Please email to place your request.
  • Lodge a complaint with the relevant supervisory authority.

Unless otherwise noted, please contact when exercising your rights listed above.


California Privacy Rights and Choices

California Civil Code Section 1798.83 permits consumers that are California residents to request certain information regarding our disclosures of personal information to third parties for those third parties’ direct marketing purposes. If you are a California resident and would like to make such a request, please contact us at


If you are a California resident, California law permits you to request Information regarding the:

  • Categories of Personal Information (as defined by applicable California law) collected, sold or disclosed by us
  • Purposes for which categories of personal information collected by us are used;
  • Sources from which we collect personal information; and
  • Specific pieces of personal information we have collected about you.


In addition, if you are a California resident you may:

  • Opt out of the sale or disclosure of your personal information, in some circumstances;
  • Opt out of receiving marketing communications from us; however, you may still receive administrative communications regarding services; and
  • Request deletion of your personal information by us and our service providers, in some circumstances.


The Ace Metrix platform doesn’t share or sell any personal information to third parties. All data obtained by Ace Metrix is anonymized and is utilized under a one-time use unique ID. If you want to opt out of any survey service where we might have obtained your data, please work with the respective survey company.


Notice of the Right to Opt Out of the Sale of Personal Information

Ace Metrix, Inc. offers individuals certain choices about how we use their information gathered from the Ace Metrix website. The California Consumer Privacy Act (“CCPA”) gives California residents the right to decline the sale of their personal information.


California residents with rights under the CCPA, may contact us via this email address for access, deletion requests, and right to be forgotten requests from the website. The most effective way to manage your preferences is to manage cookies via


Consumers Located Outside of the United States

Ace Metrix Services are currently only available in the United States. If you are located outside of the United States and have reason to believe that we or a client has collected information about you through Ace Metrix Services, please email us at so we can investigate the matter. You may be required to identify yourself by providing personal information so that we can review your request.



Ace Metrix takes certain precautions to protect our users’ information and to limit the risk that it will be accessed without authorization, including use of certain industry standard technologies and practices. We cannot, however, ensure or warrant the security of any information you transmit to Ace Metrix, and you do so at your own risk.


If Ace Metrix learns of a security systems breach, then we may attempt to notify you electronically where possible so that you can take appropriate protective steps. Ace Metrix may post a notice through the Ace Metrix Service if a security breach occurs. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive a free written notice of a security breach, or if you have any questions about the security of Ace Metrix applications, please contact us at



We do not knowingly market or provide our services to children, and our services (including this website) are not designed for use by persons under 18 years old. Children under 18 are not allowed to register with or use our services, or to submit personal data to us. If we discover that we have collected personal information from a child under 18, we will delete that information as soon as reasonably possible. If you believe that we might have any information from a person under age 18, please contact us at


Modifications to this Policy

As specified in the Terms, Ace Metrix may from time to time revise this Privacy Policy. If we do, we will post those changes on this page and indicate the new effective date so that you are always aware of what information we collect and how we use it. For changes to this Policy that may be materially less restrictive on our right to use or disclose your personal information, we will attempt to notify you before implementing the change. Without your consent, we will only use and disclose your information in a manner consistent with the version of the Privacy Policy that was in effect at the time we collected that information. We encourage you to periodically review this Policy to stay informed about how we are protecting the information we collect from you.


Contacting Ace Metrix

If you have any questions or comments about this Privacy Policy and its implementation, please contact us at, or by writing us at:


Privacy and Legal
1960 E Grand Avenue #510
El Segundo, CA 90245


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