In its latest risque stunt, Kraft Mac & Cheese encouraged consumers to “send noods, not nudes” in celebration of Nati... Read More »
No matter which brand we’re talking about, a 2:00 ad will always be 120-seconds (which is often 90 seconds too long for man... Read More »
In the first program of its kind, BuzzFeed and MINI created an in-depth video series including 6 co-branded videos, 7 whi... Read More »
Situation: Samsung recently aired an ad for its new 3D LED television. :30 second ad featuring dad bringing a 3D TV... Read More »
Situation: Levis aired a gritty, edgy spot in Sept. 2009 focused on their jean’s toughness. Goal: appeal to a you... Read More »
Situation: Toyota re-launched a Tundra ad in May 2010 that first aired in February 2009. The ad had scored significan... Read More »
Situation: A Fortune 100 tech company launched a co-operative ad partnership. They needed to know which of the ads ... Read More »
Situation: Sales events are key for auto makers. The primary sales event marketing tactic is high reach, high frequ... Read More »
Situation: In Q1 2010 the auto industry was struggling: manufacturers bomboarded the marketplace with ad messages. ... Read More »
