Our technology immediately captures a breaking ad and uses proprietary fingerprinting to determine if it is new. Every ad is shown to a unique set of 500 respondents who complete standardized surveys that assess the ad both quantitatively and qualitatively providing rich insights by demographic segment. As a result more than 12,000 datapoints for each ad, are processed and delivered into our Ace Metrix LIVE software platform within 24 hours. Results are immediately available to clients on desktop and mobile devices.
All ads are scored on 6 factors most likely to influence consumer behavior including relevance, likeability, information, change, attention and desire—as well as re-watchability, purchase intent and brand linkage. Qualitative verbatim responses are the source for our natural language processing scores of emotional sentiment and humor.