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January 9th, 2018

MediaPost — Ace Metrix Finds Most Impactful Ads Of 2017

MediaPost — Ace Metrix Finds Most Impactful Ads Of 2017

Author

Nina Lentini

MediaPost

Skittles’ “Romance” spot garnered first place among the funniest ads of 2017 in an analysis of more than 8,000 video ads and over 3 million viewer comments by Ace Metrix.

Ace Metrix released a list of the top five ads in each of three segments: Most Heartfelt, Funniest, and Weirdest, saying the ads “distinguished themselves by achieving the highest level of emotional impact with viewers.”

Here are the lists, with links to the spots:

The Most Heartfelt Ads of 2017 — frequently occurring words and phrases include very heartfelt, brought tears to my eyes, very emotional, and heartwarming.

Rank

Brand

Ad Title

Length

1

Subaru

Share Kindness

0:30

2

Hyundai

A Better Super Bowl

1:30

3

Walmart

#BetterTogether

0:30

4

AT&T

Rise Up

0:30

5

MasterCard

Stand Up

0:30

The Funniest Ads of 2017 — frequently occurring words and phrases include hilarious, funny, made me laugh, and hahaha.

Rank

Brand

Ad Title

Length

1

Skittles

Romance

0:30

2

SkinnyPop

The Theater

0:30

3

Kia

Hero’s Journey

1:00

4

Kraft Macaroni & Cheese

Swear Like A Mother

1:35

5

Chik-Fil-A

CowzVR Reality

0:30

The Weirdest Ads of 2017 — frequently occurring words and phrases include eerie, disturbing, creepy, and weird.

Rank

Brand

Ad Title

Length

1

Halo Top

Eat The Ice Cream

1:35

2

TurboTax

Scary Dependents

0:45

3

Mailchimp

KaleLimp

1:00

4

Gushers

Squid

0:15

5

Nissan

No Lazy Horses :60

1:00

You can find a detailed version on the Ace Metrix website, here.

 

Read this article on MediaPost.

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