MediaPost
Skittles’ “Romance” spot garnered first place among the funniest ads of 2017 in an analysis of more than 8,000 video ads and over 3 million viewer comments by Ace Metrix.
Ace Metrix released a list of the top five ads in each of three segments: Most Heartfelt, Funniest, and Weirdest, saying the ads “distinguished themselves by achieving the highest level of emotional impact with viewers.”
Here are the lists, with links to the spots:
The Most Heartfelt Ads of 2017 — frequently occurring words and phrases include very heartfelt, brought tears to my eyes, very emotional, and heartwarming.
Rank |
Brand |
Ad Title |
Length |
1 |
Subaru |
||
2 |
Hyundai |
||
3 |
Walmart |
||
4 |
AT&T |
||
5 |
MasterCard |
The Funniest Ads of 2017 — frequently occurring words and phrases include hilarious, funny, made me laugh, and hahaha.
Rank |
Brand |
Ad Title |
Length |
1 |
Skittles |
||
2 |
SkinnyPop |
||
3 |
Kia |
||
4 |
Kraft Macaroni & Cheese |
||
5 |
Chik-Fil-A |
The Weirdest Ads of 2017 — frequently occurring words and phrases include eerie, disturbing, creepy, and weird.
Rank |
Brand |
Ad Title |
Length |
1 |
Halo Top |
||
2 |
TurboTax |
||
3 |
Mailchimp |
||
4 |
Gushers |
||
5 |
Nissan |
You can find a detailed version on the Ace Metrix website, here.