Daily Research News Online
Los Angeles-based TV ad analytics specialist Ace Metrix has opened an office in Washington DC, where it has appointed industry veteran Mark Bryant as Vice President and General Manager of its new Politics & Advocacy practice.
The firm delivers near real-time actionable analytics for TV advertising, including syndicated data via its SaaS solution Ace Score. Earlier in the year, it introduced a feature called the ‘Ad Personality Profile’, designed to uncover which creative characteristics of an advert are most influential.
Bryant (pictured) joins after seven years at analytics and media company Resonate, where he served as VP, Business Development and was responsible for generating more than $50m in revenue. Before this, he held senior business development and commercial roles at FortiusOne, Privaris, and LifeMinders.
In his new post, Bryant will focus on Ace Metrix POLITICS tool, which measures the effectiveness of political and issue advocacy video ads during campaign season. He will report directly to Chief Revenue Officer Tom Stigler, who comments: ‘We are delighted to have someone with Mark’s drive, energy, enthusiasm, and experience spearhead the growth of our new Politics & Advocacy practice. With POLITICS, we can apply the same success we have had in the brand marketplace to the political and campaign world. We look forward to having Mark lead this initiative in DC.