WWD
Ace Metrix gave WWD an exclusive preview of its 2014 Blackbook, which chronicles the performance of more than 1,200 brands based on their portfolio of TV ads for 2012 and 2013. In the apparel arena, the advertising and brand specialist combines apparel with footwear into one segment that includes activewear, athleticwear, underwear and denim.
“The Apparel and Footwear category falls within the bottom third of Blackbook categories, partially because it is so highly targeted,” explained a spokeswoman. “Brands tend to be promoting products geared specifically toward men or toward women, or toward runners, etc. Therefore, their relevance and desire scores will be a bit lower overall.”
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