Critics and procurement officers will long debate the value of a Super Bowl ad (this year’s price tag, about $4 million for 30 seconds). But spending has it benefits: Anheuser-Busch InBev, by far the biggest Super Bowl spender of all time, has catapulted Budweiser to the top spot in a new survey of the 25 most-liked Super Bowls ads of the past five years.
When Ace Metrix on Monday presented its “likeability scores” for game time ads since 2010, three Bud ads topped the list: Its 2014 “Puppy Love” ad earned a score of 831, while its 2013 “Brotherhood” and 2015 “Lost Dog” garnered scores of 804 and 802, respectively. Next on the list is Doritos’ “Slingbaby,” at 785; other Doritos spots are numbers nine, 11 and 16 on the list.
