Key Points
- Many of the Super Bowl commercials were blasts from the past for viewers, with spots calling back to everything from “The Shining” to “Groundhog Day” to “Rocky.”
- According to Ace Metrix, a firm that measures ad creative effectiveness based on viewer reaction to video ads, the most effective 2020 ads were Hyundai’s “Smaht Pahk,” WeatherTech’s “Lucky Dog,” Doritos’ “The Cool Ranch,” Microsoft’s “Be The One” and Reese’s “Rock.”
- Political ads and outer space were other themes in this year’s ads.
Continue reading the full article on CNBC.com.
