- Brita’s “Drink Like You Care” ad is the greenest of the year, according to a new study from Ace Metrix that was announced in a blog post. The report looks at ads with the strongest environmental messages this year. The Brita ad, which takes on plastic bottles, topped the list for delivering an inspiring and empowering message without being too preachy.
- Kohl’s “Small Steps” spot, highlighting the retailer’s sustainable solutions and a change in direction to implement more sustainable practices, ranked second on the list. The ad scored 21% above the retail advertising average for Ace Metrix’s Change metric.
- Subaru’s “Sharing Kindness,” which ranked No. 3 on the list, earned the study’s highest Empower score, a metric that looks at how encouraging, inspiring or motivating viewers found the message. The spot highlights how a Subaru dealership helped a real school recycle snack wrappers and turn them into a buddy bench.
Continue reading the full article on Marketing Dive.