Marketing Dive -- Budweiser's 'Serve Our Heroes' tops ranking of purpose-driven ads

Marketing Dive — Budweiser’s ‘Serve Our Heroes’ tops ranking of purpose-driven ads

Marketing Dive

Budweiser’s ad “Serve Our Heroes,” a salute to fallen military, earned the highest Empowering score in a new Ace Metrix report on the positive/negative impact of purpose-driven commercials, according to a press release.
Second place on the list is a tie between Nike’s “Sport Changes Everything: Justin Gallegos” and AT&T’s “No Limits,” followed by Citigroup’s “Making a Change,” Walmart’s “Share the Love” and Applebee’s “Veteran’s Appreciation.”
Rounding out the top 10 are Citibank’s “Why Does Citi Sponsor Team USA?” then a tie between NFL’s “Inspire Change” and Mastercard’s “Stand Up,” followed by Citigroup’s “Progress Makers,” a tie between Comcast’s “Second Chance” and Nike’s “Sport Changes Everything: Maynor De Leon.” Number 10 was Citigroup’s “Educating Girls.”

AD TITLE	{{ title }}
BRAND

CATEGORY	{{ category }}
AIR DATE	{{ date }}

ACE SCORE