Media Coverage

April 9th, 2015

McDonald’s, TGI Fridays ads most effective in 1Q

McDonald’s, TGI Fridays ads most effective in 1Q

Author

Lisa Jennings

National Restaurant News

Puppies may have been a winning theme in general for television ads in the first quarter, but “positivity”and delicious-looking food and drink scored big for McDonald’s and TGI Fridays, according to a quarterly analysis by marketing analytics firm Ace Metrix.

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