Author
Dianna Christe
Marketing Dive
Dive Brief:
- Microsoft’s Super Bowl ad, “We All Win,” ranked No. 1 on Ace Metrix’s list of the top breakthrough ads of Q1 2019, the analytics company announced. Verizon’s “First Responders — Coach :90” spot came in second due to its emotional impact, followed by Amazon’s “My Order” ad ranked third, due in large part to Harrison Ford’s star power.
- Sherwin-Williams, Gillette, Budweiser, Holland America Line, Walmart, Pepsi and the NFL rounded out the remaining spots in Ace Metrix’s top 10 list. The animated paint chips in the Sherwin-Williams video from March particularly moved viewers, with 57% reporting positive purchase intent after viewing the ad.
- As for funniest ads of Q1, Tecate’s “The Boldest Six Pack of All” ranked the highest, while Verizon’s “The Coach Who Wouldn’t Be There” topped the list of ads that offered the best storytelling. Ace Metrix’s analysis tested 1,900 ads from the first quarter and measured campaigns based on attention and likability through natural language processing and machine learning.
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