The Economist Group
Sunday’s Super Bowl 50 is expected to have a record audience worldwide (with viewers even in countries where “football” means another sport entirely), perhaps topping last year’s record as the most-watched TV program ever. And as previous years, the price of consumer attention will rise to record highs; 30-second spots are already at the $5 million mark.
In the breaks during Sunday’s game featuring the Carolina Panthers and the Denver Broncos (and a half-time show featuring Beyonce and Coldplay) advertisers will be making their pitch in one of the few mass-audience events left on TV. Does the one-off audience justify the expense and effort marketers put into advertising in the Super Bowl broadcast? That debate will likely go on until next year’s game.
In the meantime, check out some topline statistics from the Big Game, from research firm Ace Metrix.
