Advertising Age
Top 10 List Shows Which Brands Got It Right With Fans
When R2-D2 is not saving the galaxy, it moonlights as a messenger between two lovestruck teenagers. The robot stars in HP’s “Reinvent Romance with R2-D2”, the most well-liked among this year’s batch of “Star Wars” spots, according to video ad analytics company Ace Metrix. In second and third place were Duracell’s “Battle for Christmas Morning” and Kraft’s “Can’t Play.” Also of note were ads for Subway and Chrysler, which gained two spots each in the Top 10 most-liked list – in Chrysler’s case, with ads for Dodge and Jeep. See them all below:
1. HP: Reinvent Romance with R2-D2 (:30)
2. Duracell: “Battle For Christmas Morning”
3. Kraft Macaroni & Cheese: “Can’t Play”
4. Subway: “The Subway Cantina”
5. Toys ‘R’ Us: “Like Father, Like Daughter”
6. EA: “The Fight”
7. Dodge: “The Force Gathers”
8. Verizon: “A Better Network as Explained by ‘Star Wars'”
9. Jeep: “Shooting Star”
10. Subway: “Fit for Kids”
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