MOUNTAIN VIEW, CA.—January 21, 2014 — Ace Metrix®, the new standard in television and video analytics, today announced an exemplary year in terms of bookings, revenue and new clients. The Company experienced a 35% increase in bookings year over year, achieved 34% growth in monthly recurring revenue (MRR), and grew the client base by 47% over 2012. The fourth quarter was the Company’s highest in terms of bookings surpassing the final quarter of 2012 by 53%. While the majority of growth was attained in the core brand business, significant contributions to the bookings and client numbers can be attributed to the Company’s extended product lines, including Ace Metrix POLITICS and a new product line Ace Metrix will announce early next month.
“2013 was the year of growth for Ace Metrix,” said Scott Travis, Chief Revenue Officer at Ace Metrix. “We broadened our customer base significantly, nearly doubling our count of the of the world’s leading brands while also adding creative and media agencies to the client roster to compliment our growing political business. And while we expanded our client services organization to best serve breadth and depth of our new client roster, we continued to optimize our operating expenses and closed the year ahead of plan.”
“Our ability to deliver real-time actionable data is being rapidly adopted by today’s best and brightest marketers,” said Peter Daboll, CEO of Ace Metrix. “Speed wins in today’s marketing race and our clients have embraced the ability to understand competitive activity and respond – be it with creative adjustments, in-market media optimization or at any point of the creative lifecycle.”
Ace Metrix boasts the world’s largest database of television and video advertisement metrics, more than 30,000 ads, each scored by a unique, large sample of consumers balanced against the U.S. census. The syndicated database represents more than 1,200 brands across 94 categories.
About Ace Metrix
Ace Metrix® is the new standard in television and video analytics, dedicated to delivering better, faster, and more cost-effective solutions for evaluating video advertising within competitive context. Through the Ace Metrix LIVE® platform, companies can access timely, actionable data wherever, whenever they need to, enabling real-time advertising campaign optimization. Combining leading edge technology and patent pending methodology, Ace Metrix is revolutionizing the way marketers measure themselves and their competitive landscape. The Company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures, and WPP.
Follow Ace Metrix on Twitter for sustained insight: @Ace_Metrix.
PR Contact: Michelle Robertson | 646-279-5775 | michelle@kerlancomm.com
Note: Ace Metrix®, the Ace Metrix logo design, Ace Score®, Ace Metrix LIVE® and Creative Lifecycle Management® are registered trademarks and Ace Metrix POLITICS™ is a trademark of Ace Metrix. Other trademarks are property of their respective owners.
