Ace Metrix, the industry standard in online television advertising analytics, today announced that Toula V. Thomas, a veteran market research, advertising and brand strategy professional has joined the company as Director, Insights & Analytics, reporting to co-founder and Chief Scientist, Ju Young Lee.
In her new position, Toula will provide market research insight and analytics support to Ace Metrix customers and will assist with expansion of the Ace Metrix service offerings. “Toula is a veteran of three global advertising agencies with her most recent assignment working as a brand strategist and researcher in the fields of automotive, financial services, quick serve restaurants, beverages, and packaged goods. She brings a depth of experience that will be of tremendous value to Ace Metrix,” said Lee.
Thomas most recently worked at Grail Brandlabs where she had responsibility for client management in all facets of brand and market research. Previously, she held numerous positions in market research at General Motors, and at leading ad agencies Young & Rubicam, J. Walter Thompson and McCann-Erickson. Thomas received her Bachelor of Arts from Wayne State University.
