Press Release

MOUNTAIN VIEW, CA.—June 6, 2012—Ace Metrix™, the new standard in television and video analytics, today announced its plans for the upcoming International Festival of Creativity, also known as Cannes Lions, the world’s leading celebration of creativity in communications. The company will host several separate events including an evening of entertainment with Neon Trees on June 20 at the Carlton Cannes Intercontinental Hotel; an evening of Cocktails and Conversations on June 20 led by Rick Boyko, Director of the VCU Brandcenter; and a dinner on June 19 honoring brands and their agency partners who have produced the top ads of the quarter and year. Invitations to select events may be requested at acemetrix.com.

“Cannes Lions provides an amazing forum for the world’s advertising community to come together and celebrate creative genius,” said Peter Daboll, CEO of Ace Metrix. “Developing great, effective, impactful creative is something we celebrate every day at Ace Metrix. We look forward to joining the brands and agencies responsible for the best of the best and providing our measures for the television and video ads that are honored this year.”

Ace Metrix will report the Ace Scores™ of the Creative Effectiveness Lion winners on June 20. In addition, Ace Metrix has collaborated with Stillwell Partners to celebrate the agencies and brands that make up the global creative advertising community with events that include:

• The Winners Circle, June 19:  Ace Metrix will host a dinner for brands and their agency partners who have achieved Top Ad of the Quarter, Top Ad of the Year, and Top Brand of the Year status.  Guests will dine along with band members of Neon Trees, who will be performing the following evening, June 20 at “Lighten Up After Dark.”
• Cocktails & Conversations, June 20: Ace Metrix will host a final invitation-only cocktail party at the Carlton Cannes Intercontinental Hotel. The event will feature a conversation between Rick Boyko, Professor and Director, VCU Brandcenter and former Chief Creative Officer and Co-President of Ogilvy & Mather North America, and other creative leaders as they discuss their ideas and experiences in this rapidly evolving competitive environment.
• Lighten Up After Dark, June 20:  Neon Trees will entertain guests acoustically during a late-night cocktail event at the exclusive Carlton Cannes Intercontinental Hotel.

For more information or to request an invitation or meeting time with Ace Metrix executives, call 310.882.2525, email gconsola@acemetrix.com or visit www.acemetrix.com.

About Ace Metrix

Ace Metrix is the new standard in television analytics, dedicated to delivering better, faster, and more cost-effective solutions for evaluating video advertising within competitive context. Through the Ace Metrix LIVE™ platform, companies can now access timely, actionable data wherever, whenever they need to, enabling real-time advertising campaign optimization.  Combining leading edge technology and patent pending methodology, Ace Metrix is revolutionizing the way marketers measure themselves and their competitive landscape. The company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures, and WPP.

Contact:                 
Michelle Robertson                                     
michelle@kerlancomm.com                        
646-279-5775                                              
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