Press Release

May 14th, 2012

Ace Metrix Brings Game Changing Targeting to Its Creative Effectiveness Platform

MOUNTAIN VIEW, CA.—May 14, 2012Ace Metrix™, the new standard in analytics for television and video advertisers, today introduced Ace Metrix TARGET™, a key addition to its growing real-time analytics platform that allows advertisers to identify specific key audiences and access creative ad performance data for their ads and their competitors.

Ace Metrix revolutionized the creative effectiveness industry by inventing both a method for systematically scoring every nationally breaking TV ad as well as a mechanism for delivering results to advertisers within hours of an ad’s debut.  This syndicated approach created competitive context, which allows advertisers to not only understand the performance of their ads but also how those ads perform in the context of their industry or across television as a whole.  Ace Metrix TARGET is the latest evolution of this product, which allows marketers to enhance their Ace Metrix LIVE™ intelligence with much more granular targets.

“Ace Metrix built a new market with Ace Metrix LIVE, providing brands a resource for gaining ad performance information and competitive context against large sample sizes.  With Ace Metrix TARGET, we are extending that same speed and competitive insights to our client’s specific demographics,” said Peter Daboll, CEO of Ace Metrix. “Now marketers can get access to exceptional detail and surprising degrees of comparability about how ads perform among critical targets such as technologists, automotive intenders, gamers, and business travelers– for their ads and their competitors’.”

Advertisers need to understand the effectiveness of their ads across all of the demographics that are exposed. It is especially critical to understand effectiveness against key targets. Ace Metrix provides real-time solutions addressing both the general population and critical target segments.

How Ace Metrix TARGET Works

Ace Metrix TARGET leverages the same methodology and scoring dimensions of Ace Metrix LIVE, but provides a unique method for augmenting the samples with specific demographic, ethnographic, and psychographic profiles. Clients can also apply custom questions to capture additional information such as purchase intention or brand association. Clients benefit from ubiquitous data, available within their familiar Ace Metrix LIVE™ portal and via their Ace Metrix MOBILE™ applications for mobile devices.  Results are published privately to the client’s portal within hours of scoring, allowing for immediate comparability at a brand, category, and industry level.

With Ace Metrix TARGET, marketers now, for the first time, are able to:

  • Measure ad effectiveness using the largest targeted sample sizes based on specific demographic, ethnographic, or psychographic criteria
  • View comparable ad results against the competitive landscape
  • Access and assess results within hours– not weeks­– allowing for creative iteration and modified media buying
  • Compare and contrast targeted ad results for the same ad scored by general population

Learn more about all of the services available from Ace Metrix at

About Ace Metrix

Ace Metrix is the new standard in television analytics, dedicated to delivering better, faster, and more cost-effective solutions for evaluating video advertising within competitive context. Through the Ace Metrix LIVE™ platform, companies can now access timely, actionable data wherever, whenever they need to, enabling real-time advertising campaign optimization.  Combining leading edge technology and patent pending methodology, Ace Metrix is revolutionizing the way marketers measure themselves and their competitive landscape. The company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures, and WPP.


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