Press Release

November 17th, 2011

Introducing Ace Metrix Mobile HD for iPad

MOUNTAIN VIEW, Calif.—November 17, 2011— Ace Metrix, the authority in television advertising effectiveness, announced today the availability of the Ace Metrix Mobile HD, its mobile application for Apple iPad and the latest addition to the Ace Metrix Mobile™ portfolio, which already includes applications for the Apple iPhone and Android mobile devices.

In just three years since the company was founded, Ace Metrix has grown its client base to include many of the world’s leading marketers, including almost a quarter of the top 100 advertisers, a group that spends roughly $32 billion on TV advertising each year.

“It became clear that our clients, which include top technology, automotive, CPG and retail companies, not only needed the real-time data on ad effectiveness and competitive insight that they access via our Ace Metrix Live platform—they also needed data at their finger-tips via their mobile devices. Because of our core heritage as a technology company, we could innovate and accommodate these needs—a key reason we are on track to grow by more than 100% in 2011,” said Peter Daboll, CEO of Ace Metrix. “ Our goal is to provide insights at the speed of marketing.”

Ace Metrix clients have come to rely on the latest creative effectiveness data on their ads and their competitors’ when it counts – while the campaign is still in play. Now, the rich data and competitive context that clients access through Ace Metrix Live is available via iPhone, Droid and now the iPad, providing marketers with robust data and an analytic toolset via the easiest user experience to date– anywhere and anytime.

The Ace Metrix Mobile applications are available through the iTunes App Store and Droid Market. Users must be an active subscriber to Ace Metrix Live.

About Ace Metrix Live
At the center of the Ace Metrix portfolio is Ace Metrix Live, a unique software subscription service that gives marketers, insights teams, and agencies access to the most robust and easy-to-use impact evaluation tool available. Marketers leverage detailed analytics to make better decisions about their creative, usually within 48 hours of a national ad’s debut, weeks before traditional research results arrive. Presenting thousands of data points for every ad, users can filter and sort data across any number of demographic, geographic, and ethnographic variables. Competitive context allows marketers to hold themselves and their agencies accountable to achieving both brand and category success. Data is available through the web interface, through Ace Metrix Mobile (with full-view applications for the iPhone, Droid, and iPad), and is exportable to Excel and other programs for inclusion in pre-existing planning tools and dashboards.

About Ace Metrix
Ace Metrix is dedicated to delivering better, faster, and more cost-effective solutions for evaluating video advertising within competitive context. Through the Ace Metrix platform, companies can now access timely, actionable data wherever, whenever they need to, enabling real-time advertising campaign optimization. Combining leading edge technology and patent pending methodology, Ace Metrix is revolutionizing the way marketers measure themselves and their competitive landscape. The company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures and WPP. For more information, visit

Follow Ace Metrix on Twitter: Ace_Metrix.

Note: Ace Metrix, Ace Metrix Live, Ace Metrix Mobile, and Ace Score are trademarks of Ace Metrix. Other trademarks are property of their respective owners.


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