Press Release

August 25th, 2010

Jeffrey Stewart, Experienced Research Operations Professional, Joins Fast Growing Television Analytics Firm

Ace Metrix™, the industry standard in television advertising analytics, today announced that Jeffrey Stewart has joined the company as Vice President of Operations, effective immediately. In this new role, Stewart assumes responsibility for managing all research-related operations at Ace Metrix and reports to Peter Daboll, chief executive of the company.

“Efficient and effective operations is a critical component of any research organization and Jeff’s years of experience in building and running similar types of operations will be invaluable to Ace Metrix as we continue to grow,” commented Daboll. “Ace Metrix sets a new standard in delivery speed and data robustness for television creative analytics and Jeff will help us maintain and extend that edge.”

Prior to Ace Metrix, Stewart was vice president of U.S. operations for YouGov, a London-based research and consulting organization that pioneered the use of the Internet and information technology to collect high quality, in-depth data for market research. In this role, Stewart was an executive team member with operational responsibility for all aspects of project execution including programming, data processing and fielding.

Prior, Stewart held several operational positions at MarketTools, a software and services company for enterprise market research, first as director, sample services and then as director, panel management. As director, product management, he helped develop and launch the market research industry’s first objective approach to online data quality.

Previously, Stewart was a senior project manager at Merrill Research & Associates. Stewart holds a MBA from University of San Francisco, and a Bachelor of Arts from Fairfield University in Fairfield, CT.


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